We're rebranding! Get your sneak preview here
Accountants: Where to begin?
Your existing online presence and capabilities will determine where you should begin.
What’s missing in your firm? Take Diagnostic
The latest in marketing
Read what we’re saying about the latest in digital marketing exclusively for accountancy firms in the
UK, Europe, USA, and around the world.
Video. You know you need to be doing it. But you’re not. Why not? It boils down to two excuses: Excuse number one: Lack of video equipment This is the most convenient excuse because it feels so legitimate. You don’t have a digital SLR, a tripod, a recording-studio-microphone, or a video team on standby. Of course the presumption is that if you had all these things, you’d be recording video like a star. Every day. You’d be sharing powerful expertise.... Read More.
I’ve been lucky to have the opportunity to attend ICON 2017 (the Infusionsoft conference in Arizona): which really got me thinking about what difference attending a live, in-person event can make. There’s so many ways to learn and get your skills up to speed: online courses like we run ourselves, blogs, how-to videos and webinars. All from free to low paid options so why take on the expense and time involved with a live event? Live events from conferences, business.... Read More.
It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume that they can be left to get on with things. You’ve decided to invest the money – now they can go out and bring in new business for you. Nope. The buck stops with you. You’re the leader, the owner, the managing director, the partner. You are ultimately the one responsible for ensuring that the business is consistently and regularly bringing in new business: and.... Read More.
Productivity is an illusion. A hazy oasis shimmering at the edges of the desert, always visible but never quite reached. At least, when it comes to the kind of productivity we’re all dreaming of. The team that is 100% productive, with no loss of time, and shifting seamlessly from one project to the other with military precision. The fact is, we’re human beings: both us and our clients, and life happens. Things go wrong. Files get lost. Emergencies occur. Meetings.... Read More.