Accountants: Where Should You Start?
Your existing online presence and capabilities will determine where you should begin.
What’s missing in your firm? Take Diagnostic
Up to date online marketing tips, ideas, and support for accountancy firms in the
UK, Europe, USA, and around the world.
The best marketing starts with you standing (as much as possible) in your clients’ shoes. How do they feel? What frustrates them? What are they hoping to get out of your meeting or your services? For accountants, this can be particularly difficult to do when it comes to management accounts, budgets, cash flow forecasting, what-if analyses, tax calculations…I could go on. I am regularly amazed by how many accountants do not grasp that this does not come naturally to business.... Read More.
You’ve often heard me say that there is no magic wand in marketing. That there are principles to follow and areas to focus on, but in the main you simply have to work hard and keep going and it will come round in the end. There is, however, one area which if you get it right will bring you the biggest and most powerful return – more than any email you could ever send, any blog you could write, any.... Read More.
For many accountants, the lead to sale process seems quite simple. In your mind, it goes like this: Get lead Send proposal Get the work (or not) Then it’s time to go back to step 1. And this would be brilliant if the process did actually work that way! Simple, easy, and we can all move on. But because you’re selling professional services – not a one-time, buy-now product – the key to your marketing is trust. What your prospects.... Read More.
We’re all familiar with the ‘ABCD’ ranking for clients. “A” clients are top tier, deserving of additional support or rewards. “B” clients have the potential of moving up to the ‘A’ level, and so on. “D” clients are those you want to get rid of. Here’s a suggestion for a different client ranking style. One that is more positive, and best of all more focused on the client (rather than you). It puts clients in three categories: Love Like Move.... Read More.