Accountants: Where Should You Start?
Your existing online presence and capabilities will determine where you should begin.
What’s missing in your firm? Take Diagnostic
Up to date online marketing tips, ideas, and support for accountancy firms in the
UK, Europe, USA, and around the world.
One of the most discouraging things for accountants is going through the whole proposal and quote process, only for the prospect to say no, or go somewhere else. What can be even more confusing is if they just never come back to you, at all. No replies to your emails or phone calls. They go completely incommunicado and you give up eventually because you don’t want to be the annoying sales person. So you wonder, why didn’t I get that.... Read More.
In a packed accounting market, it pays to understand what makes your firm unique. And to really get your firm’s core values and personality across to prospective clients you need to understand your own style – helping you to attract the right type of clients and giving them the incentive to jump on board. So, what’s this all got to do with cake? Well, in our ongoing mission to create bespoke, unique content for our accountancy practice clients, we’ve come.... Read More.
Recent expert opinion has begun to surmise whether the website as a marketing tool is dead, or at least in its last stages of life. In a quick search online, and in chats with other content marketers, I came across multiple conflicting articles on the topic, with titles such as “The homepage is dead, and the social web has won” or “Web design is dead – No, it isn’t”. (See the end of this post for links to varied articles.... Read More.
“It’s Friday” can be the best opportunity for your business. It can also be used as a great avoidance technique. One of the things that can set apart your accountancy firm’s marketing is the ability to push forward when everyone else pushes back. And there is every reason in the world to give up, back off, step back: but there’s every reason to do the opposite. To press forward, step up, and move in. I’m a huge fan of taking.... Read More.