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Accountants: Where to begin?
Your existing online presence and capabilities will determine where you should begin.
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The latest in marketing
Read what we’re saying about the latest in digital marketing exclusively for accountancy firms in the
UK, Europe, USA, and around the world.
Content marketing, when done well, is all about creating a flow of fresh, interesting and (above all) REGULAR pipeline of posts on your firm’s website. Central to this flow of content will be your blog channel – that little place hiding in the top right of your website menu. It’s the place to post your topical ideas, news about the practice and helpful tips and advice for your business clients. But if you’ve never written a blog in your life,.... Read More.
Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a meeting/call/consultation.” That is one option, but these days your buyer is much more educated by the time they come to you: so anything that doesn’t.... Read More.
We run a live Social Marketer Q&A session every month! Here’s a quick actionable area to focus on from the latest session. Do you need to use a different size of image for each social channel? Every social media channel has a different size requirement for the image post, or header image. We find Canva handy for creating or resizing images. It’s a basic graphic design tool with a drag and drop builder: perfect to try out if you’re a.... Read More.
The level of competition currently affecting accountants means that it’s tempting to take any and every client who is ready to pay the fees. But as so many of you have already experienced, this practice is a false economy. Although the initial enthusiasm and cash flow feels good, you may discover later that this client is difficult, or cash poor, or makes bad business decisions. Perhaps they query you and your team on everything, and they’re far less profitable because.... Read More.