Accountants: Where Should You Start?
Your existing online presence and capabilities will determine where you should begin.
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Up to date online marketing tips, ideas, and support for accountancy firms in the
UK, Europe, USA, and around the world.
At a recent conference for international accountants in Vienna, I had the privilege of speaking about social media – its importance, impact on your firm, and the need for you to be involved personally in it. Interestingly, my assertion that accountancy firm owners and partners would be wise to be involved in social media personally made the biggest splash. It wasn’t even the core message I’d planned to give: but as often happens when presenting to a large group with.... Read More.
In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But what are they and what does it mean? I’ll first explain some background about unicorns and dragons (as I see them), and then explain why, at The Profitable Firm, we write in defense of the snail.
The dying rays of the sun did their best to pierce through the smog and post-apocalyptic haze. They glinted off the twisted metal of the discarded and long-dead carcasses of cars that littered the overgrown high street… They shone off the rusted remains of a useless post box – useless, on the whole, because there hadn’t been a postal service for five years now… They glittered along the highly polished arms of…. The Terminator. Scourge of humanity. Killer of all.... Read More.
Accountants are already waking up to the fact that “SEO is dead” – or a version of that, which indicates that even the very little that you may or may not know about SEO has changed recently. This is really excellent news for your accountancy firm marketing. Why? Because everything we’ve been preaching about content marketing is not only more true than ever: it’s more effective than ever. Content marketing will deliver more leads to your firm when you.... Read More.