Accountants: Where Should You Start?
Your existing online presence and capabilities will determine where you should begin.
What’s missing in your firm? Take Diagnostic
Up to date online marketing tips, ideas, and support for accountancy firms in the
UK, Europe, USA, and around the world.
When you are an expert (as many of you accountants are), it’s not your services or products that your prospects are buying. It’s not even the famous “features and benefits” that they buy. They aren’t actually buying your expertise, either (although this is what you need to sell). You can’t buy someone’s expertise: it belongs to you, and you use it to deliver results. The results you deliver – and the ultimate purchase your buyers are making – are things.... Read More.
Accountants are often saying to me, “I’m no graphic designer” or “I wouldn’t have any idea what looks good”. It is true that the very skills which make you a good accountant can sometimes work against you when it comes to good graphic design. I’m encouraged that accountants are recognising this, and are either making an effort to learn and be open to new graphic design ideas, or at least listening to good advice. But to help you along,.... Read More.
One of the issues many firms are facing – particularly some of you smaller accountancy firms – is that you’ve avoided marketing for so long that the cost of getting up to speed is daunting for you. Because of this, you can’t simply leap into the new marketing game: you may need to spend some serious money on foundational areas in order to get yourself (and your firm) on to the new marketing playing field. Your previous plan of “getting.... Read More.
What do you do with “quick questions” (usually asked by prospects) that are easy to answer, but often take 20-30 minutes of every day, and you’re conscious that you aren’t being paid for answering them? What happens if you’re generous with your time and knowledge, but no one appreciates it by becoming your client straight away? It’s also applicable to those heading out into the wild frontier of social media. What happens when you build more of a presence online.... Read More.