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It’s Friday and it’s time for Karen’s Marketing Tip! But there’s a small issue… Karen’s sick! But never fear, we’ve still got a tip for you – although it’s probably more of a ‘Karen’s Medical Tip’ this week! Karen’s been laid low with a chest infection that’s had her confined to bed for several days. But being knocked for six by an infection got her thinking about just how important it can be to get proper rest and recovery when.... Read More.
An important part of our Social Marketer online training course is the Q&A sessions we hold for members. Some strong topics came up in the latest Q&A and we thought we’d share these to help you add continuing value for your firm. Highlights include: maximising LinkedIn activity you’re already doing (hopefully), your firm’s social media branding and how video can boost your lead generation. Key questions and answers: 1. Should you ask for recommendations and skills endorsements on LinkedIn? When.... Read More.
Integrity is another of the four pillars on which we stand at The Profitable Firm. Unfortunately, the word ‘integrity’ is the kind of word that businesses love to put into vision statements or mission statements or on website landing pages, but it doesn’t always mean much in terms of the work the company does. Worse, it is sometimes used by companies who don’t mean it. We assure you that we do mean it at The Profitable Firm: and to help.... Read More.
As a creative agency, we’ve used a lot of email marketing tools and so have our clients. In this post we want to share with you a little insight into these and what to consider when looking for an email tool. People’s inboxes are overflowing these days but email is still a proven strategy to promote your firm. It’s even more important to make sure you stand out, so your email gets opened! When done correctly, email marketing still does.... Read More.