Accountants: Where to begin?
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The latest in marketing
Read what we’re saying about the latest in digital marketing exclusively for accountancy firms in the
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“Strike a light, guv’nor! I ran down the old apples and pears this mornin’ and there was a letter from the bank. I ‘ad a butcher’s at it and it was telling me I’m skint. I’ve been stitched up like a kipper! Could you lend us a pony, geez?” Confusing, isn’t it, when someone talks in a language that’s English but which seems to contain no words you actually understand. If you were left a little baffled by this intro.... Read More.
When the topic of cloud accounting software comes up, business owners and accountants alike can get extremely enthusiastic – and even fiercely protective of – their preferred option. As a member of a content marketing community myself, we get into regular conversations on Slack about all things business. Video, HR, books, events, pricing, branding…and software, too. Recently in the midst of multiple conversations, someone casually mentioned accounting spreadsheets, which led to a discussion on cloud accounting software, and then the.... Read More.
In the past five or so years, there’s been a shift in how people use their digital and social networks to connect with the world around them. This affects accountants in a big way, because of how much social is being used to make business decisions. It’s less about using social media to post your dinner on Instagram, or share holiday snaps on Facebook. People are using the national and global reach of social media channels to find jobs, connect with.... Read More.
Getting a new website built for your accountancy firm is one of the most exciting marketing actions you can take. It’s also one of the most frustrating, difficult, and costly actions – which is why so many accountants avoid it for so long. When you’re considering launching into a new website project (which I fully support if your current one is not performing well), you can prepare yourself mentally for the whole process in this way: 1.Recognise that it.... Read More.