We're rebranding! Get your sneak preview here
Content marketing, when done well, is all about creating a flow of fresh, interesting and (above all) REGULAR pipeline of posts on your firm’s website. Central to this flow of content will be your blog channel – that little place hiding in the top right of your website menu. It’s the place to post your topical ideas, news about the practice and helpful tips and advice for your business clients. But if you’ve never written a blog in your life,…. Read More.
Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a meeting/call/consultation.” That is one option, but these days your buyer is much more educated by the time they come to you: so anything that doesn’t…. Read More.
The level of competition currently affecting accountants means that it’s tempting to take any and every client who is ready to pay the fees. But as so many of you have already experienced, this practice is a false economy. Although the initial enthusiasm and cash flow feels good, you may discover later that this client is difficult, or cash poor, or makes bad business decisions. Perhaps they query you and your team on everything, and they’re far less profitable because…. Read More.
“Give to gain.” I’ve heard this phrase used many times in business as a means of encouraging people to give, so they can get back. I hate it. I hate it because it’s inherently self-focused. Yes, the more you give away the more it is likely you receive in return. But if that’s your goal – if your every thought is bent on what you’re going to receive and how much – then your giving will let you down in…. Read More.
It’s amazing how much work goes into something very simple. You may have noticed there’s a new PF logo on the horizon. I thought I’d share with you an insight into the back end of the branding process, and explain what the icon and the shapes and colours actually mean. Why did we go with this instead of all the other options that we could have chosen? The answer is that we spent a lot of time reviewing and clarifying…. Read More.