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The Accountants Guide to Becoming A Blogger

Content marketing, when done well, is all about creating a flow of fresh, interesting and (above all) REGULAR pipeline of posts on your firm’s website. Central to this flow of content will be your blog channel – that little place hiding in the top right of your website menu. It’s the place to post your topical ideas, news about the practice and helpful tips and advice for your business clients. But if you’ve never written a blog in your life,…. Read More.

pricing

Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a meeting/call/consultation.” That is one option, but these days your buyer is much more educated by the time they come to you: so anything that doesn’t…. Read More.

canva images

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Do you need to use a different size of image for each social channel? Every social media channel has a different size requirement for the image post, or header image. We find Canva handy for creating or resizing images.  It’s a basic graphic design tool with a drag and drop builder: perfect to try out if you’re a…. Read More.

clients

The level of competition currently affecting accountants means that it’s tempting to take any and every client who is ready to pay the fees. But as so many of you have already experienced, this practice is a false economy. Although the initial enthusiasm and cash flow feels good, you may discover later that this client is difficult, or cash poor, or makes bad business decisions. Perhaps they query you and your team on everything, and they’re far less profitable because…. Read More.

Facebook targetting

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Facebook marketing: Is it worth doing? What can I do in this area myself? We love that more people are coming to us and saying ‘Let’s try Facebook ads!’… it’s great to see such enthusiasm. One thing we do advise is that we need to make sure it fits the overall picture. Set your expectations. Things are changing…. Read More.

Generosity

“Give to gain.” I’ve heard this phrase used many times in business as a means of encouraging people to give, so they can get back.  I hate it.  I hate it because it’s inherently self-focused.  Yes, the more you give away the more it is likely you receive in return. But if that’s your goal – if your every thought is bent on what you’re going to receive and how much – then your giving will let you down in…. Read More.

social media traction

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. How often should I post? Daily posting is a great way to start building up engagement with your audience and to start having a conversation as you would do in real life. You need to be ready to reply and treat prospects as a client before they are actually signed up. Welcome questions and be helpful. This will…. Read More.

Unless you’ve been hiding under a rock this week, you’ll have noticed things went a little bit awry at this year’s Oscars ceremony. The wrong envelope was handed to the presenters of the Best Picture award category, the wrong movie was announced as having won and then… well, then chaos took hold. As an accountant, you may also have noted that the company behind the running of the voting system was none other than PwC – one of the world’s…. Read More.

social media audience

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. What is Crowdfire App? Crowdfire App is one of the tools we use to generate leads and build up a targeted audience. It’s very powerful and a lot of our Social Marketers are trying it out. Auto direct mail You can use the Crowdfire tool to set up automatic direct mail messages that will be sent out to…. Read More.