Tag Archives: tone of voice

How to build your employer brand to attract the best team members

  You might be trying to hire for an existing role, expand your team due

It’s time to unpack the stuffy accountant stereotype. Do you still believe in it?

 As a senior content writer who writes exclusively for accountants, I spend hours with

A visual guide to why branding is important for accountants

Branding shows off  your accounting firm’s personality. If you were choosing between two businesses, one

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was

Why bother creating brand guidelines
for your accounting firm?

It’s SO important for your firm to have brand guidelines in place so all your

What do I need to supply to a designer to make my PDF guide look good?

So you’ve written content for a guide you’ll use for clients and prospects, and you’ve

What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly

I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox

Developing your tone of voice in 7 easy steps

Have you figured out what your tone of voice is for your accountancy firm yet?

Why YOU are the content expert: turning accounting experience into amazing content

Here’s something you don’t generally hear from a content agency… When it comes to creating

How to define your firm’s tone of voice – and why you need to review it

Here at the Profitable Firm we work with a huge cross-section of different accountancy firms.

Content marketing on steroids: a case study in coffee

Recently in London I not only saw, but experienced, one of the greatest content-marketing-product-marketing combinations