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How many registrations and leads can I expect from an online event or webinar?

Delivering an online event is significantly different from a live event. I’ve provided webinars for years – since the inception of PF and before. In the process I’ve learned a few things about the differences between online and offline events, and the primary difference is the buyer’s progression takes longer with online events. Webinars were […]

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Twitter post impressions: what are they and why do they matter?

One of the key metrics to track when it comes to your firm’s Twitter is the impressions. These will show you the total number of views of your post has had…but what does that mean? During an Accelerator session, Kelly Virgo from Kinder Pocock shared with us that a recent Tweet she posted during Xerocon […]

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We’re planning a small event. How do we drum up interest, get registrations, get leads?

You want to run an event, but you aren’t delivering the next Xerocon. There’s no zip line, no stage-the-size-of-a-football-stadium. You’ll invite clients and a few prospects, but you’re not even sure you can get more than 10 or 15 people in the room on the day. You don’t even have a massive budget at this […]

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What do I talk about on social media?

How awesome would it be to be at an event filled with hundreds (or even thousands) of potential clients. That would be cool, wouldn’t it? If you were at such an event, let me ask you… Would you stay in a small corner hiding from everyone or would you be out there mingling and speaking […]

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We are thinking of offering a referral programme to our clients. Seen this work anywhere else?

Several accountants have asked me about referral programmes lately. One client in Canada said, “We are thinking of offering a referral program to our customers… something like 10% of new sign-ups monthly fee as a discount for 12 months. What do you think? Seen this work anywhere else?” In our experience paying people for referrals […]

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Xero Award winners: pushing through the pain

Xero certainly know how to put on a show: Xerocon London was fantastic from start to finish. The key notes, breakout sessions and the awards. Just wow. The main theme was “human at heart” which was felt across everything from the Xero talks, to the Xero family, and the welcoming community feel there was as […]

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9 People who serve accountants well

There are so many people who work with accountants. Consultants, coaches, apps, communities…the options to get support as you grow your firm are myriad, and it can feel confusing. Who’s out there to truly help you as an accountant? How do you distinguish the good ones? Are there people and companies who have chosen the […]

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