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What is a landing page and how can accounting firms use them successfully?
What is a landing page and how can accounting firms use them successfully?

A landing page is a web page which you build for a very specific purpose (often time-restricted), driving your visitor to take one clear  action now. You then give them something in return. If this… Read More

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How can I get the partners and other accountants to write blogs and be more active online?
How can I get the partners and other accountants to write blogs and be more active online?

Without a doubt, the single most powerful form of content that your accountancy firm can create is the production of regular, consistent blog posts on topics that are relevant and helpful for your target audience.… Read More

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The skills from marathon training will boost your firm’s content marketing
The skills from marathon training will boost your firm’s content marketing

With the Great North Run fast approaching it got me thinking about how training for an endurance race requires the same mindset and skills as content marketing if you want to succeed. The same is… Read More

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How do I follow up a proposal when I’ve heard literally nothing at all?
How do I follow up a proposal when I’ve heard literally nothing at all?

Sending out a proposal is exciting. You got the enquiry, you’ve had the meeting, and all signs are good. The prospect looked enthusiastic, talked about what didn’t work with their previous accountant and what they… Read More

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Why content is key to your accountancy website SEO
Why content is key to your accountancy website SEO

Following on from my recent blog post about the 3 core elements of SEO, there are so many misconceptions about how SEO works and how your content plays a huge part in your website rankings.… Read More

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How to write a winning awards entry for your accounting firm
How to write a winning awards entry for your accounting firm

I’ve recently finished reviewing the entries for the ‘New Firm of the Year’ for the AccountingWeb awards this year. As a judge, one of the things I’m asked to consider every year is which entries… Read More

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How to post daily social media updates for your accountancy firm
How to post daily social media updates for your accountancy firm

So now that you know why you should be posting social media updates and what you can expect, you may be wondering how can you actually do this? Here’s the process we follow. You can… Read More

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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