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Advice for Xerocon London 2018: Use your phone

For all the accountants going to Xerocon London this November, if you want to get the most out of it, at the heart of your attendance will be your phone. I’ve got three things I use it for at any event, but especially Xerocon:  1. Take notes People you talked to, apps you want to […]

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Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

The count down to Xerocon London is on! Now.. for even more excitement: how do you fancy winning a super cool (and useful) phone video kit? It’ll turn your phone into a travelling studio so you don’t miss out on any of your clients ‘marketing gold dust’ moments. How do I win? It’s super simple. […]

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Why you need to send your marketing person to that conference

  Those who are marketing managers for accountancy firms can have a tough job. In my experience, they love it, are good at it, and they can deliver far more than you may even realise (since the harvest of good marketing is often reaped years down the road). There are a lot of conferences and […]

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What do I need to measure in my social media lead generation campaigns?

If you’re using social media to generate leads, you might feel overwhelmed by the endless amount of options you have to track your results. You can get data on your reach, impressions, leads, cost per click, cost per impression – and many more as seen from just some of the options Facebook give you: But […]

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I (sort of) want to get started with video. What do I do? How do I start?

You know you need to be doing video, but as an accountant you’re feeling a little… Nervous Worried Confused Uncertain Lost More terrified of this than anything else on earth This whole video malarkey seems like a major undertaking. Do you need equipment? What kind? How do you ensure your videos are “professional” (but not […]

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We’ve won an award! How do we shout about it without showing off?

So your accounting firm has only gone and won an award! You know there is a lot of marketing and PR you can do to make the most of it, but you’re hesitant to brag about yourself. Is it arrogant to say “Look at us, we are awesome”? Could it put people off if you’re […]

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My content is dry material. How do I spice it up?

When you write accountancy firm content about the problems and issues your clients face, some of that content feels really dry.  Things like… Tax relief Whether to be self employed or set up a limited company Determining whether your employees are contractors Making Tax Digital Which cloud accounting software to use and why You’re right […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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