It’s your firm persona: your history, your current story, and where your firm is going in the future. And it helps your buyers decide about doing business with you.
Our logo was tired, old, and sad. We were working with PF to build a new website, and they pointed out that our outdated logo might clash with the fresh clean site that was being designed. We decided to get a simple logo refresh, and in the process had our eyes opened to who we are as a business, what we stand for, and how that’s reflected in our marketing.
We had ventured down this road about 18 months ago, tried to do it “cheaper”, with the slow-burn approach. The other agency didn’t really get what we wanted. This time around, we decided to go all in – brand, logo, website, CRM systems, content. In terms of our personalities, a slow-burn approach meant losing focus and impetus, and following through to the end wouldn’t happen. A more intense implementation just made more sense.
Start your marketing journey by joining one or more of our training programmes built exclusively for accountants: