toggle menu
x
Now that I’ve found an awesome new name for my firm, how do I protect it?
Now that I’ve found an awesome new name for my firm, how do I protect it?

You’ve been working on re-branding your firm or are in the process of branding for the first time, and have found a name you really love: it feels like ‘you’, it embraces what you do, and quite frankly, it’s really cool. You can’t wait to jump into it full force! But what if someone else […]

Read More
Choosing a niche is scary. I know how you feel
Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]

Read More
Fear vs. passion: The driving forces that can make or break your marketing
Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of them embracing content marketing and recognising its place in drawing your prospects to you. But even still, there are a lot of accountants out there who share the opposite mentality. They’re reluctant to dive into new marketing ideas, or even […]

Read More
Are you being a good accountant… to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place told me. We were having breakfast in Manchester and talking about a guide I’m writing called “The Traits of the Entrepreneurial Accountant”. I asked Paul what he thought those traits were, and this is one of the first things he […]

Read More
Woop! It’s live! …And it’s definitely not perfect.
Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’ websites for years, and we’re really proud of launching our own. I’m ridiculously excited about it: but guess what. It’s not perfect. We’ve done quality reviews, but we’ve been staring at it so long we need a fresh perspective. I […]

Read More
What does the new PF icon actually mean?
What does the new PF icon actually mean?

It’s amazing how much work goes into something very simple. You may have noticed there’s a new PF logo on the horizon. I thought I’d share with you an insight into the back end of the branding process, and explain what the icon and the shapes and colours actually mean. Why did we go with […]

Read More
The difference between a logo, a brand and branding
The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your goal is to establish authority by sharing helpful, relevant information to your target audience, their reception of the content that you share is a reflection of your brand, whatever it may be. So it’s critical for you as an accountancy […]

Read More
What we’ve learned by going through the rebranding process ourselves
What we’ve learned by going through the rebranding process ourselves

Your brand is central to everything your accountancy firm does in marketing, and it is more important than ever that you address it. At The Profitable Firm, we are in the midst of our own rebrand, and the process is teaching me and the entire PF team a lot about what a rebrand means – […]

Read More
Why The Profitable Firm is rebranding: the creative agency for accountants
Why The Profitable Firm is rebranding: the creative agency for accountants

Within the next few months you’ll begin seeing changes at The Profitable Firm – chief of which will be our new brand and sub-brands, and a new website. Get a sneak preview here. I am ridiculously excited about this. It’s a process that has been a long time coming, and many factors have gone into […]

Read More
The importance of rest – and why working late isn’t a competition
The importance of rest – and why working late isn’t a competition

There’s a culture in finance and accounting that working late is a good thing. The unspoken mindset seems to be this – the later you work, and the more overtime you’re doing, the more you’re ‘winning’ in the ongoing battle against the client work mountain. But, in fact, working all hours that are available and […]

Read More

About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Content Marketer Registration

  • Strength indicator