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What does it mean to be “on-brand”?
What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly different meanings. We work with our clients to create content that is ‘on-brand’ for their firm. Let’s look at what that actually means, and how you can achieve your own on-brand content using these practical tips. You can’t create on-brand […]

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Rebranding: You can integrate a rebrand slowly, over time
Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned, […]

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How to choose a new name for your accountancy firm
How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners, or Your Surname & Co. Or it’s some strange combination of letters from former partners’ names. It once meant something, but it doesn’t really anymore. It sounds like a solicitors’ firm. Or some sort of professional services firm – not […]

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Now that I’ve found an awesome new name for my firm, how do I protect it?
Now that I’ve found an awesome new name for my firm, how do I protect it?

You’ve been working on re-branding your firm or are in the process of branding for the first time, and have found a name you really love: it feels like ‘you’, it embraces what you do, and quite frankly, it’s really cool. You can’t wait to jump into it full force! But what if someone else […]

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Choosing a niche is scary. I know how you feel
Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]

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Fear vs. passion: The driving forces that can make or break your marketing
Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of them embracing content marketing and recognising its place in drawing your prospects to you. But even still, there are a lot of accountants out there who share the opposite mentality. They’re reluctant to dive into new marketing ideas, or even […]

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Are you being a good accountant… to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place told me. We were having breakfast in Manchester and talking about a guide I’m writing called “The Traits of the Entrepreneurial Accountant”. I asked Paul what he thought those traits were, and this is one of the first things he […]

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Woop! It’s live! …And it’s definitely not perfect.
Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’ websites for years, and we’re really proud of launching our own. I’m ridiculously excited about it: but guess what. It’s not perfect. We’ve done quality reviews, but we’ve been staring at it so long we need a fresh perspective. I […]

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What does the new PF icon actually mean?
What does the new PF icon actually mean?

It’s amazing how much work goes into something very simple. You may have noticed there’s a new PF logo on the horizon. I thought I’d share with you an insight into the back end of the branding process, and explain what the icon and the shapes and colours actually mean. Why did we go with […]

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The difference between a logo, a brand and branding
The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your goal is to establish authority by sharing helpful, relevant information to your target audience, their reception of the content that you share is a reflection of your brand, whatever it may be. So it’s critical for you as an accountancy […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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