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If I give away free stuff, am I educating and empowering someone so I put myself out of business?
If I give away free stuff, am I educating and empowering someone so I put myself out of business?

When it comes to sharing content, and giving away free stuff: what if you put yourself out of business by giving all of this away? What if your prospects read it and consume it and never need you? How can this possibly lead to new business? This question I got recently from an Accelerator member […]

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You don’t have to wait for the time to write. You already have it.
You don’t have to wait for the time to write. You already have it.

You have the time to write. You just don’t recognise it for what it is. Perhaps in your mind, you expect it to look a certain way: quiet, comfortable, in a soft chair looking out to the sea with birds chirping outside… when in reality it’s probably more like typing with two thumbs while walking […]

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I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?
I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox in 24 hours seems too good to be true. So it comes as no great shock to any of us that when you want to get marketing done, websites like People Per Hour and Upwork appear incredibly attractive. The internet […]

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I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?
I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?

It’s great to stay on top of your blog writing and getting several posts written at the same time may save you some heartache in the long run.   If you’ve got a creative streak going and the words are flowing like milk and honey, go for it!  Keep on writing! When your well of […]

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SEO is confusing, what do I need to do to get my content out there?
SEO is confusing, what do I need to do to get my content out there?

When firms are looking at their marketing efforts, they often they want to jump straight to lead generation, with paid SEO at the helm. But when that’s the case, those firms are a step behind. If you’re not actually writing original content, then you don’t have anything of value for SEO yet. SEO is complicated, […]

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Victories and questions: your fallback for content
Victories and questions: your fallback for content

Struggling to find what to write about? Not sure where to start, how to direct your team, feeling blank? There are two categories which will never fail you (unless of course you’re not talking to your clients, in which case, sort that out!). Victories and Questions. I’m talking particularly about your clients’ victories, and your […]

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How on earth do you get started with your new years’ marketing goals?
How on earth do you get started with your new years’ marketing goals?

My personal goal for the year ahead is to seriously up my fitness, like most of the world in January! It got me thinking about how easy it is to say we’re going to do this: but actually following through, consistently can be pretty tricky to start with. Guess what.. the same applies to your […]

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How do you prioritise client questions?
How do you prioritise client questions?

Creating custom content for your accounting firm is as simple as answering the questions your clients and prospects ask you. It’s the “They ask you answer” concept and at first it’s so inspiring and even easy. Client asks question; you write out an answer or record a video and post it; others read it and […]

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My content is dry material. How do I spice it up?
My content is dry material. How do I spice it up?

When you write accountancy firm content about the problems and issues your clients face, some of that content feels really dry.  Things like… Tax relief Whether to be self employed or set up a limited company Determining whether your employees are contractors Making Tax Digital Which cloud accounting software to use and why You’re right […]

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What kind of marketing actually works?
What kind of marketing actually works?

      I don’t make guarantees very often when it comes to marketing, but I can tell you without doubt that this is what works. 1. Create helpful content. It has to be genuinely helpful (not salesy), and based on the questions and problems your clients have. Read this book. Ideally you are focusing […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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