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How on earth do you get started with your new years’ marketing goals?
How on earth do you get started with your new years’ marketing goals?

My personal goal for the year ahead is to seriously up my fitness, like most of the world in January! It got me thinking about how easy it is to say we’re going to do this: but actually following through, consistently can be pretty tricky to start with. Guess what.. the same applies to your […]

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How do you prioritise client questions?
How do you prioritise client questions?

Creating custom content for your accounting firm is as simple as answering the questions your clients and prospects ask you. It’s the “They ask you answer” concept and at first it’s so inspiring and even easy. Client asks question; you write out an answer or record a video and post it; others read it and […]

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My content is dry material. How do I spice it up?
My content is dry material. How do I spice it up?

When you write accountancy firm content about the problems and issues your clients face, some of that content feels really dry.  Things like… Tax relief Whether to be self employed or set up a limited company Determining whether your employees are contractors Making Tax Digital Which cloud accounting software to use and why You’re right […]

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What kind of marketing actually works?
What kind of marketing actually works?

      I don’t make guarantees very often when it comes to marketing, but I can tell you without doubt that this is what works. 1. Create helpful content. It has to be genuinely helpful (not salesy), and based on the questions and problems your clients have. Read this book. Ideally you are focusing […]

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Quick, clear glimpse into the 12 elements of content marketing
Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the overall story. We’d like to share with you the full story of the Accelerator: our 12 week coaching group exclusively for accountants who are learning content marketing, and applying it in their firms. Whether you’re on the course or not, […]

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Everyone else is writing content and is visible online: how does my accountancy firm stand out?
Everyone else is writing content and is visible online: how does my accountancy firm stand out?

Accountants have actually picked up on this content marketing thing. More and more accountancy firms are writing blog posts, recording video, setting up social groups, running events, updating websites, refreshing brands. How in the world does your firm stand out? What’s the point of sharing anything at all if someone else has done it faster […]

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“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”
“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and marketing are something that they have to do themselves. The partners have to do it. Right down to writing blogs and sharing posts on social media. The team have to do it. Including recording video and getting their photograph taken […]

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Marketing gold dust: how to write content that is incredibly appealing to your prospects
Marketing gold dust: how to write content that is incredibly appealing to your prospects

Writing content for any of your marketing feels really difficult. Wording for your website. Social media posts. Emails. Scripts for video. PDF guides. Infographics. Case studies. Blog posts. You want to get your point across, stay “professional” (what does that even mean??), be interesting and human, and appeal to your target audience. Most of what […]

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WIN a free space on our marketing training course
WIN a free space on our marketing training course

Want to get to grips with your marketing? Keep intending to sign up for the Accelerator but haven’t yet? Great news: by taking a few minutes to record a very simple video, you could win a space on the Accelerator course! Because the  Accelerator is all about taking action, those who join are willing to […]

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Accountancy content is boring. Is that all I can write about?
Accountancy content is boring. Is that all I can write about?

“I was a bit stuck on what to write about, to be honest. I had this preconception or block that accountancy is boring. I need to write about how to claim tax, and I couldn’t get excited about it.” This is what Michelle Gregory from Gregory Accounting said to me the other day when we […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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