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What do I need to supply to a designer to make my PDF guide look good?
What do I need to supply to a designer to make my PDF guide look good?

So you’ve written content for a guide you’ll use for clients and prospects, and you’ve found a designer you like and trust. Wonderful! What next? To truly capture your brand and your voice, your chosen designer will need a little help to get going. If your designer just asks for the content and nothing else, […]

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How do you deal with objections from staff regarding putting their photos online?
How do you deal with objections from staff regarding putting their photos online?

When your team refuse to get their photograph taken for the website, what can you do? Actually, you can do quite a lot: because it’s your firm! This challenge is a great opportunity to help involve your team in a deeper way with the firm they’re employed by: to help them understand how things are […]

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Is Shutterstock worth it? I’d love our stuff to be more visual but don’t have camera skills
Is Shutterstock worth it? I’d love our stuff to be more visual but don’t have camera skills

One of the best ways to improve the readability of your content is to enhance the visual element of it. But will stock photography actually do that? Aren’t they generic, boring, costly? Isn’t it better to hire a photographer use your own custom photographs, and work with a graphic designer for custom designed icons and […]

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Do you design a logo or website if we can articulate exactly what we want?
Do you design a logo or website if we can articulate exactly what we want?

The best content for your website and marketing comes from you. From your head, from the conversations you have with clients, from the questions your prospects ask. So if that’s the case, if you’re really keen and enthusiastic, can we design a logo, or a website, or a graphic, or whatever you need when you […]

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How much does a new website cost for my accountancy firm?
How much does a new website cost for my accountancy firm?

This is one of the first questions we’re asked by accountants who are considering having PF help them to build, or redesign, their firm website. As you can imagine, it’s a tough question to answer straight out of the gate. You’ll have experienced the exact same situation when a prospect comes to you to ask […]

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How to help your designer help you
How to help your designer help you

Accountants are often challenged by how to give feedback to designers, web developers, and marketers in general. Most accountants we work with often start the conversation with “I don’t know much about marketing” or “You’re the expert, so we’re open to your ideas”. There is great value in recognising what you don’t know, and being […]

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7 types of imagery we beg you not to use
7 types of imagery we beg you not to use

  Accountants are often saying to me, “I’m no graphic designer” or “I wouldn’t have any idea what looks good”. It is true that the very skills which make you a good accountant can sometimes work against you when it comes to good graphic design. I’m encouraged that accountants are recognising this, and are either […]

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6 tools to help you address accountancy firm design (without breaking the bank)
6 tools to help you address accountancy firm design (without breaking the bank)

If bad graphic design is losing you business (and it is), you will be pleased to hear that the opposite is also true. Good graphic design will help get you more business, because it draws your prospects in to read the excellent content you’ve put together. It helps enhance the possibility that the right kind […]

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Colours in design can affect the actions your prospects take
Colours in design can affect the actions your prospects take

Many accountants I speak to are not sure what they think about different colours, and how to use them in design. “Which one is the right one to use?” they ask. Naturally, as with just about any marketing question, the answer is, “It depends.” It depends on who you are, and the message you’re trying […]

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Good design makes for great content
Good design makes for great content

Good content makes your accountancy firm marketing more powerful. But how do you get great content? The answer is to join up your good content with good design. Those two goods make something great. Last week my marketing tip was about your accountancy firm brand – and it did begin to cross into the area […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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