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How many registrations and leads can I expect from an online event or webinar?
How many registrations and leads can I expect from an online event or webinar?

Delivering an online event is significantly different from a live event. I’ve provided webinars for years – since the inception of PF and before. In the process I’ve learned a few things about the differences between online and offline events, and the primary difference is the buyer’s progression takes longer with online events. Webinars were […]

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We’re planning a small event. How do we drum up interest, get registrations, get leads?
We’re planning a small event. How do we drum up interest, get registrations, get leads?

You want to run an event, but you aren’t delivering the next Xerocon. There’s no zip line, no stage-the-size-of-a-football-stadium. You’ll invite clients and a few prospects, but you’re not even sure you can get more than 10 or 15 people in the room on the day. You don’t even have a massive budget at this […]

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Advice for Xerocon London 2018: Use your phone
Advice for Xerocon London 2018: Use your phone

For all the accountants going to Xerocon London this November, if you want to get the most out of it, at the heart of your attendance will be your phone. I’ve got three things I use it for at any event, but especially Xerocon:  1. Take notes People you talked to, apps you want to […]

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Xerocon London: Win a video pack that turns your mobile phone into a traveling studio
Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

The count down to Xerocon London is on! Now.. for even more excitement: how do you fancy winning a super cool (and useful) phone video kit? It’ll turn your phone into a travelling studio so you don’t miss out on any of your clients ‘marketing gold dust’ moments. How do I win? It’s super simple. […]

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Why you need to send your marketing person to that conference
Why you need to send your marketing person to that conference

  Those who are marketing managers for accountancy firms can have a tough job. In my experience, they love it, are good at it, and they can deliver far more than you may even realise (since the harvest of good marketing is often reaped years down the road). There are a lot of conferences and […]

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How to run a “they ask you answer” workshop in your accountancy firm
How to run a “they ask you answer” workshop in your accountancy firm

I’m so proud of all the accountants lately who are not only reading “They Ask You Answer”, but are implementing it in their accounting firms. The core principle (if you haven’t read the book yet) is that your marketing isn’t focused on you. On your services. On the things you offer. It’s focused on the […]

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In company with some of the sharpest marketing minds around
In company with some of the sharpest marketing minds around

As one of the Profitable Firm’s content writers, attending my first CMA Live was a real thrill. Not only did I get to meet up with the PF team in person (some for the very first time), I also got to spend two days in the company of some of the sharpest marketing minds around. […]

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My First CMA Live Conference!
My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks to Karen (yes! The Karen Reyburn). Around the same time last year, Karen had just come back from the conference and told us that she already bought tickets for the next CMA Live – not only for herself but for […]

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I’m getting a bit worried about my event. Registrations are low. How can I get more people to attend?
I’m getting a bit worried about my event. Registrations are low. How can I get more people to attend?

Delivering an event for your accountancy firm is an exciting and nerve-wracking venture. Your thoughts hover between high hopes of “We’re going to get so many leads!” and the abject failure of “Absolutely no one is going to show up.” Usually the truth is somewhere in between – you don’t get anywhere near the registrations […]

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How Xero puts on such an excellent event (and how your accounting firm can too)
How Xero puts on such an excellent event (and how your accounting firm can too)

For accountants, attending an event like Xerocon is a highlight of the year. Many firms bring multiple team members, and some bring the entire team. It’s the least accounting-like event of all, with free ice cream and good food and strobe lights and a seriously swinging party on the first night. In Gary Turner’s closing […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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