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Is defining and implementing a niche something that needs to take a long time?
- Karen Reyburn
- Apr 18, 2019
- 163
If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]
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Is this a good enough niche? Does it need further refining?
- Karen Reyburn
- Apr 4, 2019
- 163
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some work and then wonder….is this good enough? Specific enough? Does it qualify as a niche? A niche is a targeted, focused area that you understand and serve particularly well. Although choosing an industry is the easiest and simplest niche choice, […]
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Niche questions: Can I have more than one?
- Karen Reyburn
- Mar 28, 2019
- 163
A true niche is ONE targeted, focused area that you serve particularly well. The ultimate and most profitable niche is one that is exclusive. It’s unique. Either no one else is serving that niche, or they’re not serving it in the same way you are. So you truly stand out. But…can you have more than […]
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The risk of niche: What if the work becomes boring?
- Karen Reyburn
- Feb 28, 2019
- 163
One of the most common statements made to me by accountants is that they really enjoy the fact that most of their clients are different. “We don’t have a niche,” they tell me. “We work with dentists and architects, landlords and marketing agencies, breweries and electricians, carpenters and consultants. And we love the variety.” They […]
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I‘m not sure I can find an industry to niche in. Are there any other options?
- Karen Reyburn
- Sep 14, 2018
- 163
This is one of the most common questions I’m asked when speaking about niche. When most accountants think about choosing a niche, industry is the first one to come to mind. But what if you can’t find an industry? What if you don’t want to? Worst of all, what if you choose an industry to […]
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I’m afraid I’ll alienate people by sharing content related to a niche
- Karen Reyburn
- Apr 16, 2018
- 163
You see the value of a niche. You do. But you’re worried. What if you start sharing great content related to your chosen niche, and potential buyers see it and walk away? What if they think, “That’s not me. There’s no point working with this accountancy firm. I’ll go somewhere else.” Sending people away can […]
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What exactly is a niche?
- Karen Reyburn
- Apr 9, 2018
- 163
When I say that one of the most powerful ways to help your accountancy firm marketing stand out is by focusing on a niche, you may not know exactly what that means. Does it mean an area that you focus on exclusively? Does it have to be an industry? Can you have more than one […]
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Jack of all trades is master of none
- Karen Reyburn
- Apr 2, 2018
- 163
We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves that it’s good to have variety. That it would be boring to work with only one target audience, and potential clients appreciate the wealth of expertise we offer by serving all the businesses. The truth is, if you would master […]
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Are you willing to take the niche risk?
- Karen Reyburn
- Mar 14, 2018
- 163
“Some people are risk takers and some are not.” I don’t really believe this. Granted, some are introverted by nature, and others more exuberant. (I would always rather stay home and read a book than go to a party.) But “being a risk taker” or “not being a risk taker”, unlike our personality and character, […]
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Choosing a niche is scary. I know how you feel
- Karen Reyburn
- Feb 26, 2018
- 163
Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]
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