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I‘m not sure I can find an industry to niche in. Are there any other options?
- Karen Reyburn
- Sep 14, 2018
- 163
This is one of the most common questions I’m asked when speaking about niche. When most accountants think about choosing a niche, industry is the first one to come to mind. But what if you can’t find an industry? What if you don’t want to? Worst of all, what if you choose an industry to […]
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I’m afraid I’ll alienate people by sharing content related to a niche
- Karen Reyburn
- Apr 16, 2018
- 163
You see the value of a niche. You do. But you’re worried. What if you start sharing great content related to your chosen niche, and potential buyers see it and walk away? What if they think, “That’s not me. There’s no point working with this accountancy firm. I’ll go somewhere else.” Sending people away can […]
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What exactly is a niche?
- Karen Reyburn
- Apr 9, 2018
- 163
When I say that one of the most powerful ways to help your accountancy firm marketing stand out is by focusing on a niche, you may not know exactly what that means. Does it mean an area that you focus on exclusively? Does it have to be an industry? Can you have more than one […]
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Jack of all trades is master of none
- Karen Reyburn
- Apr 2, 2018
- 163
We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves that it’s good to have variety. That it would be boring to work with only one target audience, and potential clients appreciate the wealth of expertise we offer by serving all the businesses. The truth is, if you would master […]
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Are you willing to take the niche risk?
- Karen Reyburn
- Mar 14, 2018
- 163
“Some people are risk takers and some are not.” I don’t really believe this. Granted, some are introverted by nature, and others more exuberant. (I would always rather stay home and read a book than go to a party.) But “being a risk taker” or “not being a risk taker”, unlike our personality and character, […]
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Choosing a niche is scary. I know how you feel
- Karen Reyburn
- Feb 26, 2018
- 163
Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]
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Choosing the content that fits your niche (or audience)
- Karen Reyburn
- Jan 22, 2016
- 163
When it comes to generating content for your accountancy firm marketing, generic doesn’t work. Simply buying in an email newsletter and putting your logo on it is not true content marketing. Hiring a freelancer to churn out 800 words on auto enrolment feels like a success, but your content could sound like everyone else’s. The […]
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Why a niche is critical for accounting firm marketing
- Karen Reyburn
- Jan 15, 2016
- 163
It is no longer enough to simply market your accountancy firm. First, digital marketing has changed the game. The buyer is in more control than ever, the search capabilities have expanded far beyond their original bounds, and there is an increased ability for the buyer to truly get a sense of a business before ever […]
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Rebranding: Be more mouse, less Bob
- The Profitable Firm
- Dec 9, 2015
- 163
Your brand is one of your firm’s biggest assets. And by brand, I don’t just mean your logo – we’re talking about the underlying style and approach of your firm, the words and phrases you use and the feeling that your clients have about you as an accountant or business adviser. You’ve spent years crafting […]
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What’s Your Niche?
- Karen Reyburn
- Oct 26, 2012
- 163
Finding a ‘niche’ area in business is a critical component of any marketing. It can do the following for you: Set you apart Identify you as an expert Increase your reach Enhance the awareness of your brand Increase quality referrals Decrease competition Provide more repeat business First, what is a niche? It’s important to realise […]
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