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FAQ page vs. Blog article – Where is best to post my content?
FAQ page vs. Blog article – Where is best to post my content?

Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions) is all your prospects  needed, simply because your website was effectively a digital brochure.  Now of course people get answers to their questions by asking google, asking YouTube, asking Siri! You have questions  asked by your clients every day… does […]

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Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?
Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?

Getting leads is one thing: but what happens when – due to all the marketing your firm has been doing – you’ve actually got more leads than you know what to do with?  You start to think perhaps you need to pull back on your marketing. (Spoiler alert: that’s actually not a great idea, but […]

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How do I get clients to give testimonials for my accounting firm?
How do I get clients to give testimonials for my accounting firm?

When I moved to the area I live in now, people were over the moon about a small mom and pop donut shop near me.  So what did I do? I loaded up my crew in the minivan and we high-tailed it to that donut shop. Guess what? Best chocolate cake donuts I’ve ever had […]

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Why isn’t my new website page showing when I search for it on Google?
Why isn’t my new website page showing when I search for it on Google?

You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]

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If I give away free stuff, am I educating and empowering someone so I put myself out of business?
If I give away free stuff, am I educating and empowering someone so I put myself out of business?

When it comes to sharing content, and giving away free stuff: what if you put yourself out of business by giving all of this away? What if your prospects read it and consume it and never need you? How can this possibly lead to new business? This question I got recently from an Accelerator member […]

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I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?
I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?

For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies are quick to take your money, leaving you wondering what results their supposed SEO tactics are generating you. No transparency. No clue. Nothing. That’s not what you want. But there are things you can do to give your website a […]

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What does it mean to be “on-brand”?
What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly different meanings. We work with our clients to create content that is ‘on-brand’ for their firm. Let’s look at what that actually means, and how you can achieve your own on-brand content using these practical tips. You can’t create on-brand […]

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How do you deal with objections from staff regarding putting their photos online?
How do you deal with objections from staff regarding putting their photos online?

When your team refuse to get their photograph taken for the website, what can you do? Actually, you can do quite a lot: because it’s your firm! This challenge is a great opportunity to help involve your team in a deeper way with the firm they’re employed by: to help them understand how things are […]

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Your website sits at the heart of all your marketing
Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of your marketing. It’s the one place where a client ought to be able to find all the information they need to make an educated decision.  They want to know who you are, if you can help solve their problem, and […]

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I want to start blogging. Can I have a blog which is separate from my website?
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what leads your buyers to you. Blogging is part of that, because it’s your platform and opportunity to build trust and credibility with them so that they come ready to buy from you, educated, informed and willing. But if you’re not […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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