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How do you deal with objections from staff regarding putting their photos online?
How do you deal with objections from staff regarding putting their photos online?

When your team refuse to get their photograph taken for the website, what can you do? Actually, you can do quite a lot: because it’s your firm! This challenge is a great opportunity to help involve your team in a deeper way with the firm they’re employed by: to help them understand how things are […]

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Your website sits at the heart of all your marketing
Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of your marketing. It’s the one place where a client ought to be able to find all the information they need to make an educated decision.  They want to know who you are, if you can help solve their problem, and […]

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I want to start blogging. Can I have a blog which is separate from my website?
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what leads your buyers to you. Blogging is part of that, because it’s your platform and opportunity to build trust and credibility with them so that they come ready to buy from you, educated, informed and willing. But if you’re not […]

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How to make your firm’s videos even more engaging
How to make your firm’s videos even more engaging

Video content is hands down the strongest engagement tool in your firm’s marketing armoury. It will give a huge boost to your relationship with people: whether they are at the prospect stage and looking at your social media, or if they’ve signed the proposal and are now moving through your onboarding process. The video gives […]

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Do I need to put prices on my website?
Do I need to put prices on my website?

Pricing for accountancy firm services can feel very confusing to your prospect. It’s equally confusing to you the accountant about how much to share. There’s conflicting advice, and practice, when it comes to putting prices on your website. Do you share exact numbers or amounts? Do you put packages? “From” amounts? Ranges? Examples? There are […]

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Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what content is helping you attract the right audience, and what’s not. You’ll be able to make tweaks along the way to help you get to a place where you’re sharing content that people engage with. But it’s a fine balance […]

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I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?
I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?

It’s great to stay on top of your blog writing and getting several posts written at the same time may save you some heartache in the long run.   If you’ve got a creative streak going and the words are flowing like milk and honey, go for it!  Keep on writing! When your well of […]

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Niche questions: Can I have more than one?
Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate and most profitable niche is one that is exclusive. It’s unique. Either no one else is serving that niche, or they’re not serving it in the same way you are. So you truly stand out. But…can you have more than […]

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The power of video on LinkedIn for accountants
The power of video on LinkedIn for accountants

Everyone’s shouting about the power of video content and you know we love to encourage accountants to dive in too.  No matter what platform you’re sharing your videos on – whether it’s YouTube, Facebook Live, Vimeo, or elsewhere – you’re doing the right thing to take the leap. Once you’ve done that first video, you […]

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How to choose a new name for your accountancy firm
How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners, or Your Surname & Co. Or it’s some strange combination of letters from former partners’ names. It once meant something, but it doesn’t really anymore. It sounds like a solicitors’ firm. Or some sort of professional services firm – not […]

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