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How to choose a new name for your accountancy firm
How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners, or Your Surname & Co. Or it’s some strange combination of letters from former partners’ names. It once meant something, but it doesn’t really anymore. It sounds like a solicitors’ firm. Or some sort of professional services firm – not […]

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When outsourcing your marketing doesn’t work
When outsourcing your marketing doesn’t work

Outsourcing – of anything – is often a yes-or-no situation. It either works, really really well – delivers what you need, at a lower cost or greater speed than you could do it internally – or it fails miserably and you get a bit disillusioned with it. At PF, we’re the outsourced marketing people. But […]

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How do I build relationships on LinkedIn that lead to sales for my accounting firm?
How do I build relationships on LinkedIn that lead to sales for my accounting firm?

Using LinkedIn to “get more business” can work, but it needs to be a backwards approach. Instead of focusing on sales, and what you can get out of it, start by thinking about LinkedIn as your opportunity to connect to people. To humans. Sales can come naturally from that when you approach it well. LinkedIn […]

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“What’s your biggest challenge with social media?”
“What’s your biggest challenge with social media?”

We asked that question of everyone who has registered for our upcoming Social Media Masterclass for Accountants…and as I looked through the answers I saw a lot of common themes. Oddly enough many of these seemed to start with the letter C, so I’ve managed to cleverly craft them into a summary of the top […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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