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Is defining and implementing a niche something that needs to take a long time?
Is defining and implementing a niche something that needs to take a long time?

If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]

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Defend or dive deeper
Defend or dive deeper

When you identify something about yourself that’s different, something that tempts you to feel is “not as” (not as good , not the same as others), what do you do with that? Do you… …defend or …dive deeper? For the past year or so we’ve been talking within the PF team about the concept of […]

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Is this a good enough niche? Does it need further refining?
Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some work and then wonder….is this good enough? Specific enough? Does it qualify as a niche? A niche is a targeted, focused area that you understand and serve particularly well. Although choosing an industry is the easiest and simplest niche choice, […]

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Onboarding: The machine with the human on top
Onboarding: The machine with the human on top

Recently, I was talking to one of our accounting firms who has put a lot of effort into their onboarding process over the past couple of months. “We’re onboarding clients like crazy and now we want to start looking at experience,” they said. They explained how even though a large portion of their onboarding process […]

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“…I wanted to know the story those numbers were telling me.”
“…I wanted to know the story those numbers were telling me.”

Last week my accountant said something that has stuck with me – and come back to me – every day since he said it. I traveled, attended a lot of events, met amazing people and re-connected with ones i knew already, had new business opportunities… and yet the one thing that stands out in my […]

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When outsourcing your marketing doesn’t work
When outsourcing your marketing doesn’t work

Outsourcing – of anything – is often a yes-or-no situation. It either works, really really well – delivers what you need, at a lower cost or greater speed than you could do it internally – or it fails miserably and you get a bit disillusioned with it. At PF, we’re the outsourced marketing people. But […]

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The risk of niche: What if the work becomes boring?
The risk of niche: What if the work becomes boring?

One of the most common statements made to me by accountants is that they really enjoy the fact that most of their clients are different. “We don’t have a niche,” they tell me. “We work with dentists and architects, landlords and marketing agencies, breweries and electricians, carpenters and consultants. And we love the variety.” They […]

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Basic guide to Google Analytics reports for accountancy firms
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how it’s performing: so you can make informed decisions based on the data. You’ll then be able to tweak your marketing campaigns to drive traffic to another page, assess what’s not working well and why, as well as see what is […]

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How on earth do you get started with your new years’ marketing goals?
How on earth do you get started with your new years’ marketing goals?

My personal goal for the year ahead is to seriously up my fitness, like most of the world in January! It got me thinking about how easy it is to say we’re going to do this: but actually following through, consistently can be pretty tricky to start with. Guess what.. the same applies to your […]

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For accounting firms our size, roughly what is their budget for marketing?
For accounting firms our size, roughly what is their budget for marketing?

Setting a marketing budget when you haven’t had one (or much of one at all) is tough. You’re beginning to accept you need to be spending some monies on marketing, and you’re willing to do that. But…how much? And where do you put it? Where do you begin, and how long do you go, and […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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