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Twitter post impressions: what are they and why do they matter?
Twitter post impressions: what are they and why do they matter?

One of the key metrics to track when it comes to your firm’s Twitter is the impressions. These will show you the total number of views of your post has had…but what does that mean? During an Accelerator session, Kelly Virgo from Kinder Pocock shared with us that a recent Tweet she posted during Xerocon […]

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We are thinking of offering a referral programme to our clients. Seen this work anywhere else?
We are thinking of offering a referral programme to our clients. Seen this work anywhere else?

Several accountants have asked me about referral programmes lately. One client in Canada said, “We are thinking of offering a referral program to our customers… something like 10% of new sign-ups monthly fee as a discount for 12 months. What do you think? Seen this work anywhere else?” In our experience paying people for referrals […]

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Xero Award winners: pushing through the pain
Xero Award winners: pushing through the pain

Xero certainly know how to put on a show: Xerocon London was fantastic from start to finish. The key notes, breakout sessions and the awards. Just wow. The main theme was “human at heart” which was felt across everything from the Xero talks, to the Xero family, and the welcoming community feel there was as […]

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9 People who serve accountants well
9 People who serve accountants well

There are so many people who work with accountants. Consultants, coaches, apps, communities…the options to get support as you grow your firm are myriad, and it can feel confusing. Who’s out there to truly help you as an accountant? How do you distinguish the good ones? Are there people and companies who have chosen the […]

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We’ve won an award! How do we shout about it without showing off?
We’ve won an award! How do we shout about it without showing off?

So your accounting firm has only gone and won an award! You know there is a lot of marketing and PR you can do to make the most of it, but you’re hesitant to brag about yourself. Is it arrogant to say “Look at us, we are awesome”? Could it put people off if you’re […]

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Quick, clear glimpse into the 12 elements of content marketing
Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the overall story. We’d like to share with you the full story of the Accelerator: our 12 week coaching group exclusively for accountants who are learning content marketing, and applying it in their firms. Whether you’re on the course or not, […]

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“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”
“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and marketing are something that they have to do themselves. The partners have to do it. Right down to writing blogs and sharing posts on social media. The team have to do it. Including recording video and getting their photograph taken […]

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Book review: “The Digital Firm” by Will Farnell
Book review: “The Digital Firm” by Will Farnell

The three themes in this excellent book are ones I wish for every accountant to take on board. They are: Give information freely Always ask, “What does the client want?” Share your mistakes, too 1. Give information freely This message we’ve long been fans of at PF (#generosity is one of our pillars. I know […]

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“We’re not actually different from other accountants”
“We’re not actually different from other accountants”

So many accountants say “we’re different”. Many of them actually state it categorically on their website, or in their marketing. It generally includes a statement like this: “We’re different because we…” Care Are not like other accountants Use cloud accounting Are modern and forward thinking Provide unlimited support Give the highest level of service Help […]

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WIN a free space on our marketing training course
WIN a free space on our marketing training course

Want to get to grips with your marketing? Keep intending to sign up for the Accelerator but haven’t yet? Great news: by taking a few minutes to record a very simple video, you could win a space on the Accelerator course! Because the  Accelerator is all about taking action, those who join are willing to […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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