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Are your prospects just cheap, or are they uninformed?
Are your prospects just cheap, or are they uninformed?

Nobody likes going through an entire proposal process with a prospective client only to have them say, “Oh, that’s too expensive. I was thinking it would be £x”. You find yourself thinking, “Well that would have been useful to know when you first enquired!” The problem is, asking someone for their budget amount at the […]

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10 Pricing options for your accountancy firm website
10 Pricing options for your accountancy firm website

Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a […]

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Marketing your accountancy firm prices
Marketing your accountancy firm prices

Whether you’re looking over your shoulder at the prices other accountants are using, or staring at your website and wondering whether you need to have “three packages”, pricing for your accountancy firm can be confusing and concerning. Fortunately, you are far from alone. We ran a webinar yesterday on pricing for accountants along with Steve […]

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Frame your pricing to show true value
Frame your pricing to show true value

How much do your accounting services cost? No. Wrong question. How much are your accounting services worth to your prospective client? That’s better. What kind of costs could you be facing if you went with another accountant? Even better still! Pricing is a complex part of an accountancy firm – and it affects your marketing […]

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The typical accountant marketing spend in a 12 month period, and why it doesn’t work
The typical accountant marketing spend in a 12 month period, and why it doesn’t work

Having worked with (and for) accountants for nearly 20 years, I’ve learned a little about your marketing habits. One of them is that you would rather spend a little bit in dribs and drabs over a longer period, and hope for the best, than really go for it and splurge on the ten-grand or the […]

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On whether ‘good’ and ‘cheap’ go together.
On whether ‘good’ and ‘cheap’ go together.

This week on Facebook I saw an update from a networking group I’m part of, where someone was asking, “Does anyone know of a good/cheap [type of business]?”  I’m not even going to mention the type of business, because I honestly can’t remember what they were asking about.  Could have been an accountant, or a […]

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Discounts, Offers, Manipulations
Discounts, Offers, Manipulations

Many companies use discounts and offers to get us interested, or to increase exposure initially.  Promotions and the like can be a very effective tool, but they can also be a dangerous way to get new business, as we’ll see.  I mentioned a few weeks ago Simon Sinek’s excellent book “Start With Why”.  His basic […]

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Are Your Prices Controlling You, Instead Of You Controlling Your Prices?
Are Your Prices Controlling You, Instead Of You Controlling Your Prices?

One of the biggest marketing mistakes accountants can make is that of having the wrong pricing.  This is one of those areas that we all know about, and most of us can probably even talk about the concept fairly well, but it’s still so easy to make the classic mistakes. Here are some of the […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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