Are your prospects just cheap, or are they uninformed?

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Are your prospects just cheap, or are they uninformed?

Karen Reyburn
May 19, 2017
163

Nobody likes going through an entire proposal process with a prospective client only to have them say, “Oh, that’s too expensive. I was thinking it would be £x”. You find yourself thinking, “Well that would have been useful to know when you first enquired!” The problem is, asking someone for their budget amount at the […]

10 Pricing options for your accountancy firm website

Karen Reyburn
Mar 24, 2017
163

Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a […]

Marketing your accountancy firm prices

Karen Reyburn
Aug 14, 2015
163

Whether you’re looking over your shoulder at the prices other accountants are using, or staring at your website and wondering whether you need to have “three packages”, pricing for your accountancy firm can be confusing and concerning. Fortunately, you are far from alone. We ran a webinar yesterday on pricing for accountants along with Steve […]

Frame your pricing to show true value

The Profitable Firm
Jul 6, 2015
163

How much do your accounting services cost? No. Wrong question. How much are your accounting services worth to your prospective client? That’s better. What kind of costs could you be facing if you went with another accountant? Even better still! Pricing is a complex part of an accountancy firm – and it affects your marketing […]

The typical accountant marketing spend in a 12 month period, and why it doesn’t work

Karen Reyburn
Jul 25, 2014
163

Having worked with (and for) accountants for nearly 20 years, I’ve learned a little about your marketing habits. One of them is that you would rather spend a little bit in dribs and drabs over a longer period, and hope for the best, than really go for it and splurge on the ten-grand or the […]

On whether ‘good’ and ‘cheap’ go together.

Karen Reyburn
Jul 5, 2013
163

This week on Facebook I saw an update from a networking group I’m part of, where someone was asking, “Does anyone know of a good/cheap [type of business]?” I’m not even going to mention the type of business, because I honestly can’t remember what they were asking about. Could have been an accountant, or a […]

Discounts, Offers, Manipulations

Karen Reyburn
Dec 7, 2012
163

Many companies use discounts and offers to get us interested, or to increase exposure initially. Promotions and the like can be a very effective tool, but they can also be a dangerous way to get new business, as we’ll see. I mentioned a few weeks ago Simon Sinek’s excellent book “Start With Why”. His basic […]

Are Your Prices Controlling You, Instead Of You Controlling Your Prices?

Karen Reyburn
Nov 30, 2012
163

One of the biggest marketing mistakes accountants can make is that of having the wrong pricing. This is one of those areas that we all know about, and most of us can probably even talk about the concept fairly well, but it’s still so easy to make the classic mistakes. Here are some of the […]