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I’ve been talking about this for ages. How could they not know about it?
I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought.  It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]

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Is it a good idea to hire an apprentice marketer or an intern?
Is it a good idea to hire an apprentice marketer or an intern?

One of the best things you can do in your accounting firm is hire a marketing person (on either a temporary or permanent basis). However.  It’s also got the potential to be one of the most frustrating and difficult things you do, with the worst results – if it’s not done well.  At PF, we’ve […]

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Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content.  Actually having headspace seems like a huge opportunity. […]

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My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

You know PF works only and exclusively with accountants. So when your clients rave about what PF has done for you, they’re often disappointed to discover PF won’t work with them, because they’re not accountants.  So  who do you send them to? How do you make sure your clients get the very best marketing support […]

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When you meet people “in person”, the conversation changes
When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office.  Also, I don’t really work well in an office (I […]

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How people referred to you behave (and how many you might be missing)
How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer. […]

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I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?
I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox in 24 hours seems too good to be true. So it comes as no great shock to any of us that when you want to get marketing done, websites like People Per Hour and Upwork appear incredibly attractive. The internet […]

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What are your inner marketing voices saying to you?
What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm […]

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Top 8 benefits of a remote working role
Top 8 benefits of a remote working role

At PF we’re a virtual company with our team spread globally. We all tune in each day via Slack, Basecamp and Zoom. I’ve just returned to my role as Marketing Manager after being off on maternity leave. It really is fantastic to be back: although I miss little Freyja, it’s exciting to see the new […]

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What to consider when looking for an email marketing tool
What to consider when looking for an email marketing tool

As a creative agency, we’ve used a lot of email marketing tools and so have our clients. In this post we want to share with you a little insight into these and what to consider when looking for an email tool. People’s inboxes are overflowing these days but email is still a proven strategy to […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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