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How people referred to you behave (and how many you might be missing)
How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer. […]

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I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?
I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox in 24 hours seems too good to be true. So it comes as no great shock to any of us that when you want to get marketing done, websites like People Per Hour and Upwork appear incredibly attractive. The internet […]

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What are your inner marketing voices saying to you?
What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm […]

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Top 8 benefits of a remote working role
Top 8 benefits of a remote working role

At PF we’re a virtual company with our team spread globally. We all tune in each day via Slack, Basecamp and Zoom. I’ve just returned to my role as Marketing Manager after being off on maternity leave. It really is fantastic to be back: although I miss little Freyja, it’s exciting to see the new […]

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What to consider when looking for an email marketing tool
What to consider when looking for an email marketing tool

As a creative agency, we’ve used a lot of email marketing tools and so have our clients. In this post we want to share with you a little insight into these and what to consider when looking for an email tool. People’s inboxes are overflowing these days but email is still a proven strategy to […]

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Feel the fear and do it anyway (for accountants doing marketing)
Feel the fear and do it anyway (for accountants doing marketing)

When you the accountant are faced with all the varied elements of today’s marketing, what do you feel?   Video, Instagram, podcasts, graphic design,  branding, live events, online networking. Snapchat. Canva. Xero apps. Zapier. Slack. The list goes on, and if you’re paying attention you may be coming to the realisation that without using any […]

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Why tax is the least exciting thing about tax content
Why tax is the least exciting thing about tax content

There’s no escaping the fact that taxation is a big part of accounting. Helping your small business clients to understand the impact of tax on their finances – and most importantly, how much they have to pay, and when – is something that’s a vital part of your advisory service. And that means that there […]

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How to market Auto Enrolment to your clients and prospects
How to market Auto Enrolment to your clients and prospects

Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants, ‘vaguely aware’ may also represent your own understanding of the new regulations and how you will present them to your clients. Perhaps your conversations go something like this: Client: “I saw something the other day about something called auto enrolment… […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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