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Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content.  Actually having headspace seems like a huge opportunity. […]

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When you meet people “in person”, the conversation changes
When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office.  Also, I don’t really work well in an office (I […]

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The personal element has the greatest impact
The personal element has the greatest impact

“You need to have the machine, and you also need the human element.”  My friend and fellow business owner Paul said that to me when we were meeting over breakfast.  We were talking about the Accelerator course we deliver for accountants. I created it several years ago and it’s gone through a few iterations, but […]

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But what if I get TOO inspired?
But what if I get TOO inspired?

Sometimes I put off reading (or watching, or attending, or doing) something…and when I evaluate it, my avoidance is because I’m actually worried about how inspired I will be. Yes, I know it sounds ridiculous. Don’t I WANT to be inspired? Isn’t inspiration a great thing? It is a great thing….but it can also feel […]

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Now it is time to finish (your writing).
Now it is time to finish (your writing).

Waiting to publish is the killer. It’s the killer of new business, of great conversations with prospects, of enthusiasm and progress and the change you’re trying to make in your business. It’s a killer because the potential is there – it’s right there!! But those who need to see it aren’t seeing it, because you’re….waiting. […]

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You don’t have to wait for the time to write. You already have it.
You don’t have to wait for the time to write. You already have it.

You have the time to write. You just don’t recognise it for what it is. Perhaps in your mind, you expect it to look a certain way: quiet, comfortable, in a soft chair looking out to the sea with birds chirping outside… when in reality it’s probably more like typing with two thumbs while walking […]

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What makes one tweet better than another?
What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets, which for me puts it as the second most popular tweet I’ve ever put out there. The front runner still (and possibly always) is the famous Harry Potter tweet which I shared from Kings Cross (with over 202k views, 1042 […]

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Rebranding: You can integrate a rebrand slowly, over time
Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned, […]

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Steve Jobs: good business, bad humanity.
Steve Jobs: good business, bad humanity.

This week I finished “Steve Jobs” by Walter Isaacson. It’s quite an easy read for such a big book – and as a major Apple fan, I’ve always been fascinated by the man who created Apple, and was part of changing the world as we know it. I’m extremely grateful for all Steve Jobs (and […]

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Tell the story (disasters and failures and all)
Tell the story (disasters and failures and all)

I’m so tired of hearing success stories with a little one-liner to hard times. “I lost three businesses, was 100k in debt, and THEN I TRIUMPHED and am the raving success you see now.” That’s not a story: it’s an ending. (And it’s not even a true ending, because they’re still going.) This week I […]

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