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Twitter post impressions: what are they and why do they matter?
Twitter post impressions: what are they and why do they matter?

One of the key metrics to track when it comes to your firm’s Twitter is the impressions. These will show you the total number of views of your post has had…but what does that mean? During an Accelerator session, Kelly Virgo from Kinder Pocock shared with us that a recent Tweet she posted during Xerocon […]

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What do I talk about on social media?
What do I talk about on social media?

How awesome would it be to be at an event filled with hundreds (or even thousands) of potential clients. That would be cool, wouldn’t it? If you were at such an event, let me ask you… Would you stay in a small corner hiding from everyone or would you be out there mingling and speaking […]

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What do I need to measure in my social media lead generation campaigns?
What do I need to measure in my social media lead generation campaigns?

If you’re using social media to generate leads, you might feel overwhelmed by the endless amount of options you have to track your results. You can get data on your reach, impressions, leads, cost per click, cost per impression – and many more as seen from just some of the options Facebook give you: But […]

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How do I know what is best to post on Facebook, LinkedIn, Twitter and Instagram?
How do I know what is best to post on Facebook, LinkedIn, Twitter and Instagram?

When you’re posting social media updates for your accountancy firm, do you share the same content everywhere or do you change it depending on which channel you’re posting it on? And is there a general rule of thumb of what and how much content to post on each social media channel? Sure, you could definitely […]

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10 Instagram post ideas for your accountancy firm
10 Instagram post ideas for your accountancy firm

As one of the fastest growing (and fun!) social media channels, Instagram is a platform that can’t be ignored in your accountancy firm. Because Instagram works so differently to the other popular social media channels, one of the biggest questions I get from accountants is ‘what kind of stuff do we actually post on Instagram?’ […]

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“Our Twitter numbers doubled, tripled, and even quadrupled when I focused on consistency”
“Our Twitter numbers doubled, tripled, and even quadrupled when I focused on consistency”

Learning about marketing is all very well: but when do you get the results? When do the numbers actually show that what you’re doing in marketing is delivering leads? One of the things we’re working on here at PF is getting ‘the numbers’ from accountants about the results they’re seeing from their marketing efforts. The […]

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Do you really know who is seeing your content on social media?
Do you really know who is seeing your content on social media?

It’s always an exciting feeling to see new likes, comments and shares when you post your content on social media. But what if in your accountancy firm those numbers are a little bit on the low side? What if you don’t have a huge audience? What if you’re struggling to get more people engaging with […]

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5 Things you need to have in your accountancy firm’s social media plan
5 Things you need to have in your accountancy firm’s social media plan

“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is true on social media. If you jump straight in without really knowing what you’re doing or why you’re doing it, it’s not going to work very well. You know that planning anything – including social media – gets you better […]

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We don’t know where in the world to start with social media for our accounting firm
We don’t know where in the world to start with social media for our accounting firm

You know social media is important in your accountancy firm, but you have no idea where to even start. Do I need to do Facebook Ads? Who do I follow on Twitter? How can I make my accountancy firm look great on LinkedIn? Is Instagram the right place for accountants? So it’s no surprise that […]

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Important new Twitter rules you need to follow to avoid getting your account closed
Important new Twitter rules you need to follow to avoid getting your account closed

Twitter have recently updated their rules on posting and scheduling content. Here’s everything you need to know and how you can make sure you’re not breaking the rules and risk getting your account closed. What are the new rules? In short, they are:  1.  You can’t post the same (or a very similar) Tweet on […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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