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What makes one tweet better than another?
What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets, which for me puts it as the second most popular tweet I’ve ever put out there. The front runner still (and possibly always) is the famous Harry Potter tweet which I shared from Kings Cross (with over 202k views, 1042 […]

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Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what content is helping you attract the right audience, and what’s not. You’ll be able to make tweaks along the way to help you get to a place where you’re sharing content that people engage with. But it’s a fine balance […]

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The 1-minute and 5-minute social media tactic
The 1-minute and 5-minute social media tactic

You don’t have time for social media. You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on. Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that […]

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The power of video on LinkedIn for accountants
The power of video on LinkedIn for accountants

Everyone’s shouting about the power of video content and you know we love to encourage accountants to dive in too.  No matter what platform you’re sharing your videos on – whether it’s YouTube, Facebook Live, Vimeo, or elsewhere – you’re doing the right thing to take the leap. Once you’ve done that first video, you […]

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How do I build relationships on LinkedIn that lead to sales for my accounting firm?
How do I build relationships on LinkedIn that lead to sales for my accounting firm?

Using LinkedIn to “get more business” can work, but it needs to be a backwards approach. Instead of focusing on sales, and what you can get out of it, start by thinking about LinkedIn as your opportunity to connect to people. To humans. Sales can come naturally from that when you approach it well. LinkedIn […]

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“What’s your biggest challenge with social media?”
“What’s your biggest challenge with social media?”

We asked that question of everyone who has registered for our upcoming Social Media Masterclass for Accountants…and as I looked through the answers I saw a lot of common themes. Oddly enough many of these seemed to start with the letter C, so I’ve managed to cleverly craft them into a summary of the top […]

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Twitter post impressions: what are they and why do they matter?
Twitter post impressions: what are they and why do they matter?

One of the key metrics to track when it comes to your firm’s Twitter is the impressions. These will show you the total number of views of your post has had…but what does that mean? During an Accelerator session, Kelly Virgo from Kinder Pocock shared with us that a recent Tweet she posted during Xerocon […]

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What do I talk about on social media?
What do I talk about on social media?

How awesome would it be to be at an event filled with hundreds (or even thousands) of potential clients. That would be cool, wouldn’t it? If you were at such an event, let me ask you… Would you stay in a small corner hiding from everyone or would you be out there mingling and speaking […]

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What do I need to measure in my social media lead generation campaigns?
What do I need to measure in my social media lead generation campaigns?

If you’re using social media to generate leads, you might feel overwhelmed by the endless amount of options you have to track your results. You can get data on your reach, impressions, leads, cost per click, cost per impression – and many more as seen from just some of the options Facebook give you: But […]

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How do I know what is best to post on Facebook, LinkedIn, Twitter and Instagram?
How do I know what is best to post on Facebook, LinkedIn, Twitter and Instagram?

When you’re posting social media updates for your accountancy firm, do you share the same content everywhere or do you change it depending on which channel you’re posting it on? And is there a general rule of thumb of what and how much content to post on each social media channel? Sure, you could definitely […]

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