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How do I use Instagram for my accounting firm?
How do I use Instagram for my accounting firm?

One of our clients once said to us “I’m not using Instagram for my accounting firm!  I’m not a girl.”   While we and our client had a good-hearted laugh about this, we also realized there are some massive misconceptions about Instagram in the accounting world.  Contrary to “popular” belief, Instagram isn’t just for girls and […]

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Do I need both personal and business social media accounts for my smaller accounting firm?
Do I need both personal and business social media accounts for my smaller accounting firm?

“I am confused about the difference between my personal social media and my business social media. As I am a sole trader, do I really need two? Or do I keep my business profile purely business?” This is a really great question. It shows you’re keen to be using social more. You’re looking around seeing […]

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Which Social Media Management tool is best for accountants?
Which Social Media Management tool is best for accountants?

It can feel a little overwhelming when trying to manage all of your firm’s social media posting, and engagement for each platform. And lets face it nobody has all that extra time. Which is where social media management tools come into play, and save you a lot of time and worry giving it all a […]

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Google Ads v Facebook Ads: which is best for my accountancy firm?
Google Ads v Facebook Ads: which is best for my accountancy firm?

When we hear the words Facebook or Google Ads we dream (and hope) that hot leads will start rolling in. Both of them are advertising platforms that you pay for your ad to be displayed to an audience. And when we’re paying we expect the results. The words are bounced around a lot. Some people […]

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What makes one tweet better than another?
What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets, which for me puts it as the second most popular tweet I’ve ever put out there. The front runner still (and possibly always) is the famous Harry Potter tweet which I shared from Kings Cross (with over 202k views, 1042 […]

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Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what content is helping you attract the right audience, and what’s not. You’ll be able to make tweaks along the way to help you get to a place where you’re sharing content that people engage with. But it’s a fine balance […]

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The 1-minute and 5-minute social media tactic
The 1-minute and 5-minute social media tactic

You don’t have time for social media. You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on. Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that […]

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The power of video on LinkedIn for accountants
The power of video on LinkedIn for accountants

Everyone’s shouting about the power of video content and you know we love to encourage accountants to dive in too.  No matter what platform you’re sharing your videos on – whether it’s YouTube, Facebook Live, Vimeo, or elsewhere – you’re doing the right thing to take the leap. Once you’ve done that first video, you […]

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How do I build relationships on LinkedIn that lead to sales for my accounting firm?
How do I build relationships on LinkedIn that lead to sales for my accounting firm?

Using LinkedIn to “get more business” can work, but it needs to be a backwards approach. Instead of focusing on sales, and what you can get out of it, start by thinking about LinkedIn as your opportunity to connect to people. To humans. Sales can come naturally from that when you approach it well. LinkedIn […]

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“What’s your biggest challenge with social media?”
“What’s your biggest challenge with social media?”

We asked that question of everyone who has registered for our upcoming Social Media Masterclass for Accountants…and as I looked through the answers I saw a lot of common themes. Oddly enough many of these seemed to start with the letter C, so I’ve managed to cleverly craft them into a summary of the top […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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