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Is it okay to re-share existing content for my accountancy firm?
Is it okay to re-share existing content for my accountancy firm?

There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as your own. But you can re-share your own content that you created for your firm. It’s common practice to do this even though you’ve already shared.  It may perform better the next time around, or appeal to some new followers which didn’t catch […]

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When’s the perfect time to post social media from your accountancy firm profiles?
When’s the perfect time to post social media from your accountancy firm profiles?

The simple answer is it’s different for every single firm and business in the world. It can depend on where your audience are based, age range, type of businesses, your content and even the social platform you’re using. For example a floristry business based in London will likely post their flowers of the day on […]

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Tips on using Yoast SEO for your accountancy firm website
Tips on using Yoast SEO for your accountancy firm website

The thought of looking at SEO from scratch is fairly daunting for anyone.  And it’s continually changing.  It’s a little misunderstood, most accountants know they need to be doing something about it, but not sure where to start. That’s where Yoast comes into its own. Yoast is a plugin you can add to your WordPress […]

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What type of Facebook account gives the best results when linked to your accountancy firm website?
What type of Facebook account gives the best results when linked to your accountancy firm website?

Have you ever wondered what type of Facebook account will work best linked to your accountancy firm’s website? Is it your personal Facebook account? A Facebook page? And what’s the difference between them? This article will help to answer that. Firstly, let’s look at the difference between a Facebook Profile and a Facebook Page. What is a Facebook […]

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How to edit or remove a secondary company LinkedIn account
How to edit or remove a secondary company LinkedIn account

We know what it’s like to get all your marketing lined up. Website, emails, blogs, PDF guide… then someone remembers to include LinkedIn posts, but can’t find the LinkedIn company account. So they set up a new one. In the rush maybe they missed that there was already an account set up for your firm? Now […]

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How to get your team involved in your firm’s social media marketing
How to get your team involved in your firm’s social media marketing

  Increasing your social media activity is a great way to maximise your marketing efforts, and help reach a wider audience. Getting your team involved will help you share this with even more people and build up your lead generation by adding a personal level to your social media. Having your team be the firm […]

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How to use images in social media for your accountancy firm
How to use images in social media for your accountancy firm

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Do you need to use a different size of image for each social channel? Every social media channel has a different size requirement for the image post, or header image. We find Canva […]

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Bite size Q&A: Facebook marketing: Is it worth doing?
Bite size Q&A: Facebook marketing: Is it worth doing?

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Facebook marketing: Is it worth doing? What can I do in this area myself? We love that more people are coming to us and saying ‘Let’s try Facebook ads!’… it’s great to see […]

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Bite size Q&A: Get more traction and reach with your audience
Bite size Q&A: Get more traction and reach with your audience

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. How often should I post? Daily posting is a great way to start building up engagement with your audience and to start having a conversation as you would do in real life. You […]

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The Oscars mistake: brand, social media and getting it right
The Oscars mistake: brand, social media and getting it right

Unless you’ve been hiding under a rock this week, you’ll have noticed things went a little bit awry at this year’s Oscars ceremony. The wrong envelope was handed to the presenters of the Best Picture award category, the wrong movie was announced as having won and then… well, then chaos took hold. As an accountant, […]

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