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The last thing I need in the world is another training course on marketing
The last thing I need in the world is another training course on marketing

One of the positives of all this focus on marketing-for-accountants lately is that there are a lot of you accountants going through some sort of marketing training lately. I’ve had a few emails this week from accountants in different parts of the world (the UK, South Africa, Canada…) telling me that they’ve just started a […]

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Accountancy content is boring. Is that all I can write about?
Accountancy content is boring. Is that all I can write about?

“I was a bit stuck on what to write about, to be honest. I had this preconception or block that accountancy is boring. I need to write about how to claim tax, and I couldn’t get excited about it.” This is what Michelle Gregory from Gregory Accounting said to me the other day when we […]

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Will a marketing course actually help me do marketing for my accounting firm?
Will a marketing course actually help me do marketing for my accounting firm?

As an accountant, you’ve identified already that you do need to address your marketing. Of course you don’t want to simply randomly start doing things and hope for the best. You want to do the right things, in the right order, that will end up getting you the very best kind of clients. Will yet […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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