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Basic guide to Google Analytics reports for accountancy firms
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how it’s performing: so you can make informed decisions based on the data. You’ll then be able to tweak your marketing campaigns to drive traffic to another page, assess what’s not working well and why, as well as see what is […]

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Are “Resources” essential for an accountant’s website?
Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an accountant’s website? Something as a call to action of course, but beyond that?” The problem with most “resources” for accountancy firm websites is that they’ve been created with the accountant in mind. The type of thing accountants think their clients […]

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I’ve just launched my new website. How do I share my new site with the world?
I’ve just launched my new website. How do I share my new site with the world?

You’ve been through a long process, and at last it’s done! Hurrah! You have a beautiful new website and you’re excited to share it with the whole world. Maybe you post it on social media once or twice, with a link or a screenshot. You share it with a few clients. You get some praise […]

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If I already have the website template, can you fill in the copywriting?
If I already have the website template, can you fill in the copywriting?

Every accountancy firm needs a custom website. Whether you throw it together yourself using Rocketspark, or you work on the strategy and content yourself and get a website designer to make it look good, or you hire an agency to get a custom designed website built exclusively for your accountancy firm, with carefully crafted design […]

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How your accounting firm can respond to website enquiries so you build the best relationships
How your accounting firm can respond to website enquiries so you build the best relationships

Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from here: all at varying stages of buying. Some may just want general info, some want to sign up with you or some no idea where to start.  These leads could be a fit for your firm: but some will not […]

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What makes for a good website home page?
What makes for a good website home page?

Your website home page is essentially a miniature version of your entire website. Imagine someone never goes to any other page on your site: will the home page cover the basics? Strategise the main menu items first.  To determine what your home page needs to include, plan the main menu items first. Most likely you […]

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Where to start revamping our accounting firm’s website???
Where to start revamping our accounting firm’s website???

The more you learn about content marketing, the more aware you become that your website is your marketing hub. No matter what you do with social media or email or events or anything else, your website remains yours alone. It’s where the rest of your marketing points to, and the starting point for the rest […]

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How much does a new website cost for my accountancy firm?
How much does a new website cost for my accountancy firm?

This is one of the first questions we’re asked by accountants who are considering having PF help them to build, or redesign, their firm website. As you can imagine, it’s a tough question to answer straight out of the gate. You’ll have experienced the exact same situation when a prospect comes to you to ask […]

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The need for rest time to be built into your brand or website project
The need for rest time to be built into your brand or website project

When an accountancy firm kicks off a brand or website project, speed is often the matter of first priority. Can we start today? How long will it take? When will it be done? What can we do to move it along faster? I absolutely salute the enthusiasm and eagerness to start. It’s very likely you’ve […]

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Are you a “good Xero accountant”?
Are you a “good Xero accountant”?

When a prospect is looking for a good Xero accountant, do you fit the bill? Recently my friend Marion Thomson of XU Academy wrote a blog post advising business owners on “How to find a good Xero accountant – the complete guide”. It’s an excellent and comprehensive guide – we can even say exhaustive, because […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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