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Why isn’t my new website page showing when I search for it on Google?
Why isn’t my new website page showing when I search for it on Google?

You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]

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I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?
I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?

For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies are quick to take your money, leaving you wondering what results their supposed SEO tactics are generating you. No transparency. No clue. Nothing. That’s not what you want. But there are things you can do to give your website a […]

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Your website sits at the heart of all your marketing
Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of your marketing. It’s the one place where a client ought to be able to find all the information they need to make an educated decision.  They want to know who you are, if you can help solve their problem, and […]

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I want to start blogging. Can I have a blog which is separate from my website?
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what leads your buyers to you. Blogging is part of that, because it’s your platform and opportunity to build trust and credibility with them so that they come ready to buy from you, educated, informed and willing. But if you’re not […]

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SEO is confusing, what do I need to do to get my content out there?
SEO is confusing, what do I need to do to get my content out there?

When firms are looking at their marketing efforts, they often they want to jump straight to lead generation, with paid SEO at the helm. But when that’s the case, those firms are a step behind. If you’re not actually writing original content, then you don’t have anything of value for SEO yet. SEO is complicated, […]

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Basic guide to Google Analytics reports for accountancy firms
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how it’s performing: so you can make informed decisions based on the data. You’ll then be able to tweak your marketing campaigns to drive traffic to another page, assess what’s not working well and why, as well as see what is […]

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Are “Resources” essential for an accountant’s website?
Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an accountant’s website? Something as a call to action of course, but beyond that?” The problem with most “resources” for accountancy firm websites is that they’ve been created with the accountant in mind. The type of thing accountants think their clients […]

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I’ve just launched my new website. How do I share my new site with the world?
I’ve just launched my new website. How do I share my new site with the world?

You’ve been through a long process, and at last it’s done! Hurrah! You have a beautiful new website and you’re excited to share it with the whole world. Maybe you post it on social media once or twice, with a link or a screenshot. You share it with a few clients. You get some praise […]

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If I already have the website template, can you fill in the copywriting?
If I already have the website template, can you fill in the copywriting?

Every accountancy firm needs a custom website. Whether you throw it together yourself using Rocketspark, or you work on the strategy and content yourself and get a website designer to make it look good, or you hire an agency to get a custom designed website built exclusively for your accountancy firm, with carefully crafted design […]

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How your accounting firm can respond to website enquiries so you build the best relationships
How your accounting firm can respond to website enquiries so you build the best relationships

Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from here: all at varying stages of buying. Some may just want general info, some want to sign up with you or some no idea where to start.  These leads could be a fit for your firm: but some will not […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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