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Xero Award winners: pushing through the pain
Xero Award winners: pushing through the pain

Xero certainly know how to put on a show: Xerocon London was fantastic from start to finish. The key notes, breakout sessions and the awards. Just wow. The main theme was “human at heart” which was felt across everything from the Xero talks, to the Xero family, and the welcoming community feel there was as […]

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Advice for Xerocon London 2018: Use your phone
Advice for Xerocon London 2018: Use your phone

For all the accountants going to Xerocon London this November, if you want to get the most out of it, at the heart of your attendance will be your phone. I’ve got three things I use it for at any event, but especially Xerocon:  1. Take notes People you talked to, apps you want to […]

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Xerocon London: Win a video pack that turns your mobile phone into a traveling studio
Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

The count down to Xerocon London is on! Now.. for even more excitement: how do you fancy winning a super cool (and useful) phone video kit? It’ll turn your phone into a travelling studio so you don’t miss out on any of your clients ‘marketing gold dust’ moments. How do I win? It’s super simple. […]

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I want to record videos for my accounting firm, but I never seem to get around to it
I want to record videos for my accounting firm, but I never seem to get around to it

It’s a lie that we don’t have time. We absolutely have time – for what we decide is important, and worthwhile, and are comfortable doing. When we avoid things, we’re usually: Confused Not prepared Fearful Not convinced it’s worthwhile Undecided Recording videos is the number one marketing task that accountants avoid. And all of the […]

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Xerocon London – get ready!
Xerocon London – get ready!

The countdown to Xerocon London is well and truly on! The event is huge: amazing sessions and a lot of really great exhibitors! It can be hard to get around to all the stands and catch everyone you want, so make sure you prioritise who, and what you want to catch. And if you’re prioritising […]

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Xerocon London: SWAG to look out for!
Xerocon London: SWAG to look out for!

Xerocon London has sold out and looks set to be even bigger this year! Great speakers, inspiration by the bucket load.. and some pretty cool swag to pick up if you’re attending. Here’s some of the goodies you can collect or win while you’re there! Vend Point-of-Sale: Win an Apple Watch and snap up some […]

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Remote, digital, and machine learning: The Xero Roadshow overview
Remote, digital, and machine learning: The Xero Roadshow overview

Because many of our clients use and love Xero, we took some time out to attend several of the Xero Roadshow events in the UK. Although delivered by Xero to Xero partners, the principles shared apply to the whole industry, regardless of the software you or your clients use. The digital movement and how it […]

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Xerocon 2016 Day One: Content, community, and clients
Xerocon 2016 Day One: Content, community, and clients

I would say Xerocon day one is just ending, but it’s more apt to say it’s just beginning. The keynotes and speeches have finished, the awards have literally exploded from the stage, and now we’re all getting our gladrags on for the Xerocon party where the fun really begins. (I, of course, am quickly dashing […]

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7 reasons you need to attend Xerocon
7 reasons you need to attend Xerocon

It’s my professional opinion that Xerocon is THE technology conference for accountants. And, having been asked about it by many different accountants lately, I thought I’d answer it for everyone who hasn’t asked the question yet. My short answer is “Yes, you need to go, and bring your whole team if you can”.  (Register here.) […]

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10 suggestions from other Xero accountants on where to start
10 suggestions from other Xero accountants on where to start

As I mentioned in last week’s post, one of my strong recommends if you’re looking at (or already using) Xero is that you listen to what other accountants who have been on the Xero journey have to say. At the Newcastle roadshow, my #sketchnoting abilities were tested to the max as there were so many quotable […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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