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The Accelerator

Learn marketing. DO marketing. Get confidence.

For accountants who want to take marketing action in a structured way. We’ll take you through the 12 elements of content marketing, step by step – and you’ll actually get marketing created, too.

 

Next course starts 21 March 2019 and runs weekly at 2pm GMT!

 

Limited early bird prices

Once the allocated spaces have gone, the price will go up. Sign up now, pay the one off cost and start accessing our community Facebook group right away! Or join our waiting list for 2019 and we’ll let you know when you can sign up.

Early bird – Accelerator
£495 + VAT

One space not enough? Sign up your entire team!

For those of you who know that your marketing is exponentially more powerful if your entire team is onboard, this is for you. Sign up your entire team and have unlimited access at a one-off cost of £995.


Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!

How does it work?

You join a weekly live session on Zoom, with your fellow accountants, and you get one-on-one support throughout.
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Group Sessions
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Challenge
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Content Calendar
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Join Community

Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll feel like you’re in a conversation: not simply being told what to do.

At the beginning of the course, you set your own challenge: whatever you want! Whether it’s to write one blog post, or record a video every week – that’s up to you. We’ll hold you to your own challenge.

You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.

The PF Community group in Facebook is for accountants only. Encouragement, support, ideas, victories: it’s all here! And you’re here!

12 weekly sessions

Each session builds on the previous one: helping you craft your actionable marketing plan in 12 weeks.
Choosing your niche
Choosing your niche

Everyone has a niche or specialty area. You just have to find it.

Marketing by issue
Marketing by issue

Your marketing begins with the issues and problems your clients face. It's not about pushing services.

Good Content
Good Content

What is it that you'll actually create? Blogs, video, website pages...? We'll go through the whole list.

Branding
Branding

The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.

Graphic Design
Graphic Design

Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.

Website
Website

All the things you wanted to know about how to have a great accountancy firm website.

Email Marketing
Email Marketing

Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.

Follow up
Follow up

Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.

Blogging
Blogging

How to write blog posts. How long they need to be. How to include images. How to share. It's all here!

Events
Events

Whether you're thinking of an event or haven't even considered it, this will be critical for anything you do to involve clients!

Campaigns
Campaigns

Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!

Social Media
Social Media

Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).

Feedback and Success

These programme members are putting into practice everything they learn to show their expertise.

“We’ve woken up after 90 odd years of slumber. The programme gave us confirmation on what we’ve been thinking about for the past couple of years. We’ve asked: What about this? Would that work? What would people think if an accountancy firm did this? It’s been quite good to hear other accountancy firms getting advice that stepping out of the typical accounting box is a good thing to do. We’ve now confirmed our next step as building an amazing new website (that doesn’t look like an accounting firm), and addressing systemisation. This will help us to start, and keep doing, the marketing things we want to do.”

Martin Wardle
Martin Wardle

Director, Robson Laidler

It felt like a gamble at first but it’s definitely paid off. I’ve had more leads in the last 1.5 months than in the two years previous to it. Now I get two to three leads per day from my new lead magnet – and best of all, it’s not other accountants this time, but the right kind of target market! I’ve been quite amazed, thinking about how long it took me to get round to the Content Marketer. Why didn’t I do it sooner?

Claire Owen-Jones
Claire Owen-Jones

Loud & Clear Accounting

Your questions, answered

Your questions, answered

Got a question about this course? Wondering if it’s for you? Read the FAQs now.
Read FAQs
Join from anywhere  in the world

Join from anywhere in the world

Log in, watch, and ask questions in each month’s Q&A session
Join Now

Content Marketer Registration

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