This is for accountants who want to take marketing action in a structured way. We’ll take you through the 12 elements of content marketing, step by step – and you’ll actually get marketing created, too. Next intake 11 September 2018 starting at 2pm GMT!
Once the allocated spaces have gone, the price will go up. Sign up now, pay the one off cost and start accessing our community Facebook group right away!
You’re onboard with content marketing, but you want everyone else to be. Sign up your entire team and have unlimited access for a one-off cost of £995.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!
Attend an online session each week (for 12 weeks) on a key topic of content marketing. Ask specific questions to our team and get them answered so you can get marketing.
Complete simple, practical homework items that will help you apply what you’ve learnt in each session.
Use our template to build your own content calendar. Add specific actions around blogging, website updates social media, and more.
Get invited into our unique PF Community group, so you can talk with our team and other accountants around the world.
Everyone has a niche or specialty area. You just have to find it.
Content marketers begin with the issues and problems your clients face – not a product to sell.
The power of good content to draw in the right kind of prospective clients.
Create a simple branding identity so your marketing is consistent and has impact.
Discover the power of graphic design to turn good content into great content.
Turn your website into a lead machine with good content marketing.
Choose and use an email marketing system that is simple, practical, and integrated with your website.
This can make or break your marketing, and most accountants miss out.
Discover how to come up with blog topics, and why it's so important for you and your team to be involved.
Deliver and market the right kind of events that fit your and your clients’ needs.
Boost your stackable content marketing by one-off campaigns for a quick win.
Get visible and build your audience by sharing your valuable content and involving your team.
“We’ve woken up after 90 odd years of slumber. The programme gave us confirmation on what we’ve been thinking about for the past couple of years. We’ve asked: What about this? Would that work? What would people think if an accountancy firm did this? It’s been quite good to hear other accountancy firms getting advice that stepping out of the typical accounting box is a good thing to do. We’ve now confirmed our next step as building an amazing new website (that doesn’t look like an accounting firm), and addressing systemisation. This will help us to start, and keep doing, the marketing things we want to do.”
The principles I learnt from The Profitable Firm helped me grow from a brand new start up in October 2016 to having monthly recurring fees in excess of £4,000. From nothing to £50k a year in one year is incredible! Whilst I could have got there without the Content Marketer programme, I believe those lessons accelerated my growth. This shift in mindset is vital to the continued success of Kung Fu Accounting, and I recommend and value this course so highly that all my staff will also be put into the CM programme.