For accountants who want to take marketing action in a structured way. We’ll take you through the 12 elements of content marketing, step by step – and you’ll actually get marketing created, too.
Next course starts 21 March 2019 and runs weekly at 2pm GMT!
Once the allocated spaces have gone, the price will go up. Sign up now, pay the one off cost and start accessing our community Facebook group right away! Or join our waiting list for 2019 and we’ll let you know when you can sign up.
For those of you who know that your marketing is exponentially more powerful if your entire team is onboard, this is for you. Sign up your entire team and have unlimited access at a one-off cost of £995.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll feel like you’re in a conversation: not simply being told what to do.
At the beginning of the course, you set your own challenge: whatever you want! Whether it’s to write one blog post, or record a video every week – that’s up to you. We’ll hold you to your own challenge.
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Facebook is for accountants only. Encouragement, support, ideas, victories: it’s all here! And you’re here!
Everyone has a niche or specialty area. You just have to find it.
Your marketing begins with the issues and problems your clients face. It's not about pushing services.
What is it that you'll actually create? Blogs, video, website pages...? We'll go through the whole list.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
All the things you wanted to know about how to have a great accountancy firm website.
Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.
Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It's all here!
Whether you're thinking of an event or haven't even considered it, this will be critical for anything you do to involve clients!
Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!
Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).
“We’ve woken up after 90 odd years of slumber. The programme gave us confirmation on what we’ve been thinking about for the past couple of years. We’ve asked: What about this? Would that work? What would people think if an accountancy firm did this? It’s been quite good to hear other accountancy firms getting advice that stepping out of the typical accounting box is a good thing to do. We’ve now confirmed our next step as building an amazing new website (that doesn’t look like an accounting firm), and addressing systemisation. This will help us to start, and keep doing, the marketing things we want to do.”
It felt like a gamble at first but it’s definitely paid off. I’ve had more leads in the last 1.5 months than in the two years previous to it. Now I get two to three leads per day from my new lead magnet – and best of all, it’s not other accountants this time, but the right kind of target market! I’ve been quite amazed, thinking about how long it took me to get round to the Content Marketer. Why didn’t I do it sooner?