You may have learned some bad marketing habits over the years. This practical 12 month programme built exclusively for accountants will re-train you how to do content marketing that actually works.
Attend an online session each month on a key topic of content marketing. Ask specific questions to our team and get them answered so you can get marketing.
Complete simple, practical homework items that will help you apply what you’ve learnt in each session.
Use our template to build your own content calendar. Add specific actions around blogging, website updates social media, and more.
Get invited into our unique PF Community Slack forum, so you can talk with our team and other accountants around the world.
Everyone has a niche or specialty area. You just have to find it.
Content marketers begin with the issues and problems your clients face – not a product to sell.
The power of good content to draw in the right kind of prospective clients.
Create a simple branding identity so your marketing is consistent and has impact.
Discover the power of graphic design to turn good content into great content.
Turn your website into a lead machine with good content marketing.
Choose and use an email marketing system that is simple, practical, and integrated with your website.
This can make or break your marketing, and most accountants miss out.
Discover how to come up with blog topics, and why it's so important for you and your team to be involved.
Deliver and market the right kind of events that fit your and your clients’ needs.
Boost your stackable content marketing by one-off campaigns for a quick win.
Get visible and build your audience by sharing your valuable content and involving your team.
It felt like a gamble at first but it’s definitely paid off. I’ve had more leads in the last 1.5 months than in the two years previous to it. Now I get two to three leads per day from my new lead magnet – and best of all, it’s not other accountants this time, but the right kind of target market! I’ve been quite amazed, thinking about how long it took me to get round to the Content Marketer. Why didn’t I do it sooner?
When I was asked at the Xero Roadshow about marketing, the first thing I thought of was the Content Marketer programme from PF. I think I actually used the term “game changer”, which doesn’t sound like me, but it is true! This programme gave me the skills to do some of the marketing myself, but it’s also a process. It helps you focus on who you are as a firm, and who you want to be. Who are your clients? What are their real needs? If you speak to a client, they don’t want accounts. They don’t want a tax return. They want advice, help, and support. This programme will help you figure out how to integrate this into your marketing. If you haven’t yet, sign up!