WHO IS PF AND HOW DO WE HIRE?
Hear from Karen, owner and founder of PF.
Absolutely! We’re always open to working with qualified outsourcers, freelancers, or strategic partners in areas of expertise. Tick the related box on the application form and let us know your marketing experience, and provide links to your showcase so we can see what kind of work you’ve done.
Our client split is about half in the UK and half in the US/Canada (with a few from other countries around the world!). You do need to be available for client meetings, team meets and urgent projects, so depending on your role you may need to be more available on different time zones. When we include a location with our role, it most likely means we need someone in that location and time zone. You can let us know when applying how flexible you’re able to be, and with what time zones, or if you have a preference!
No problem: we’re here when you’re ready! You can follow us on the socials or connect with our content until you’ve decided if you want to apply. Our 7 stage hiring process has been created to help protect both us and you. If at any point during this process you decide we’re not the agency or this isn’t the role for you, no problem at all. (And vice versa: we may at any point let you know we’ve decided not to move you to the next stage.) But once you’re ready, record and send us your 3 minute video!
There is a 3 month probationary period for all hires, to make sure this is the right role for you and for us. You’ll have a welcome call and be assigned a mentor, and we’ll give you tasks to do straight away. Any training videos or support will be provided: and we’re always open to your ideas and suggestions of how to make our systems better. We hold team meets every Monday morning, and once a month learning sessions as well as Creative Space Days.
Because PF is a remote agency, video is a critical part of the way you’ll work. Most meetings are on Zoom, with video, and we default to video for Slack huddles. You’ll want to stay connected, read body language, listen to tone of voice, and work together most efficiently. You’ll also record regular videos for clients and other team members. Sending us a video at the start helps you decide whether you’re truly keen enough to apply (it takes more effort and thought to record a video than it does to click a few buttons and send an email), and it helps us connect to you. We’re not asking for a cinematic production: just a little introduction to the human you are.
PF has a 7-stage hiring process based on our values. We are equally interested in whether someone fits our internal values, as we are in whether you are able to do the work. If there’s a mismatch either on values or skills, we won’t be the best fit for you. Here’s the short version of what happens next:
Stage One: Video submission
You submit a 3 minute video to introduce yourself to the team, explain what role you’re applying for and why.
Stage Two: Evaluation by team
The team reviews your video, and votes on whether you move to the next stage.
Stage Three: Tester project
If approved, you’ll get a ‘tester project’: a live, real project based on an actual client. The project varies depending on the role being applied for. You’ll get a deadline, and enough information to work. This is to evaluate your skills for this particular role.
Stage Four: Group video call on Zoom
If you move to stage four, you’ll hang out with the team in a group video call. They’ll have questions to ask, but it’s meant to be like hanging out at a coffee shop or the pub. Just get to know these people and see if you like them.
Stage Five: Reference requests
If you move to the next stage, we’ll send you a form which you pass on to three different people who know you well (people who have worked directly with you as a client, an employer, or a partner). The team review the responses.
Stage Six: Value fit analysis
This is a self-assessment: you tell us how well you feel you fit the values. This is your turn to give us your opinion of yourself. Based on the results of the references and the self assessment, we all decide if you move to the final stage.
Stage Seven: Interview with the owner
For those who make it to this stage, you’ll have an online interview with the owner (Karen). This is your opportunity to ask anything, and be asked anything, which could help determine if this is right for you (or isn’t).
Read more about our 7 stage process here
We’ve done our best to craft the entire hiring process around our values. PF has four pillars (Creativity, Integrity, Generosity, and Rest) as well as six internal values. These summarise who we are and how we work. We live and die by these, and we hire and fire by these. We expect these values from each other as well as our clients – praising each other when the values are being lived out, and calling each other out if they’re not.
The hiring process isn’t perfect, but it is comprehensive. We get a pretty good sense of who people are as they move through the process, and ultimately it’s your decision as to whether PF is the kind of company you’d like to be part of. That’s what we want to find out, too.
Our core services surround branding, websites, and outsourced marketing. The services needed by each firm vary depending on the firm’s size, location, type, owner(s), audience, and goals: but we’ve built a particular Way of doing things (the PF Way) which follows the marketing map.
We work with all different sizes of accounting firms (from one person firms to larger ones with multiple offices and hundreds of employees), but our sweet spot would be firms with 1-4 partners, and 0-100 employees. Any larger than that and it becomes challenging to get buy in, to have one clear decision maker, and to see decisions made quickly. For larger firms, we often work with their in house marketing team on larger projects, branding, or one-off campaigns.
Absolutely! If you love the idea of PF, its people and values, and believe this could be the company you want to be part of, submit a video and tell us what role you want us to consider you for, and why. Look around at our website and our client stories and tell us how you think you’d be a great support to the rest of the team. We’re open!
We do get that for some roles or personalities, your preference may be to simply work quietly away in the background. You aren’t too keen on video, and the thought of submitting a 3 minute video may make you nervous (or possibly paralyse you with fear). We do insist on a video as a first step, but it’s completely okay if you feel nervous, or look nervous, or have a shaky voice, or ramble a bit. We’re not asking for Netflix documentaries or Hollywood films: it’s just an introduction. Think of it like a talent day. Our team are standing around at an exhibition table, with the PF brand on show, and you walk up to them and say hello. You might feel nervous, but you want to get in touch, and you ask some questions and talk about yourself a little and just make that connection. That’s all we’re asking.
If you end up working with PF, you’ll be on video most days at least with the team, and sometimes with the clients. If you find you aren’t ready to send a video, we wish you well in your job search!
1. Be human
2. Keep to the 3 minutes
3. Do something that will cause the team to think “Hm they seem interesting , let’s move them to the next stage”
4. Anything that addresses the PF values is good!
Fill in this form, and be ready to link your 3 minute introductory video! Tell us what type of role you want, and why you would be amazing in it.
It’s also great if you connect with us on all the socials!
Are you for us? Are we for you?
If you love what you see and all your questions have been answered, follow the application instructions on the Careers page.
