ANALYTICS & TRACKING

TRACKING, PATTERNS AND REDIRECTION

Getting marketing assets created feels good, but how are you getting them in the hands of the clients you want to attract? Tracking all your marketing numbers – not just sales and leads – means you’re getting the whole picture.

The PF team will set up all your marketing analytics, including Google Analytics, Google Console, heat mapping such as Microsoft Clarity, and more. We’ll review these regularly and deliver you a monthly impact report so you can see progress.

Your reporting will focus on the numbers that show us how you are reaching your marketing goals: and how to redirect marketing efforts for the greatest success.

WHAT’S INCLUDED?

Setup, tracking, and regular reporting. We’ll meet with you at least monthly to review these numbers & help you make the best decisions about the marketing actions that deliver results.

Includes:

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Monthly custom marketing analytics report (including goals and targets)

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Identification of the best numbers to track

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Set up of: Tracking GSheet, your Google Analytics Account, Google Console Account, Tag Manager & Custom Goal Conversions

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Monthly call with your strategist: get direction and guidance on the best actions for you based on your numbers

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Overview video from your Strategist in advance of your monthly call

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Dedicated slack channel for quick & easy comms

YOUR IMPACT REPORT

Every month, your impact report shows your marketing numbers. You’ll see website traffic and interaction, social media channel followers & engagement, proposals and leads, conversion rates, and more. Along with the strategist’s review and video, you’ll understand what they mean – and how to adjust your upcoming marketing to get the best results.

INCLUDED IN MONTHLY CMO SERVICE

HOW MUCH IS IT?

The setup, analytics, tracking, and impact report are all included as part of your base level strategy fee. This is a required part of working with us as there’s no point getting marketing done if you’re not tracking the impact.

The strategic base level fees start at £895 / US$1000 per month