Choosing imagery can be a difficult marketing task. As an accountant, it’d be easy to choose generic photos of calculators, computers, business people and call it a day. And many firms do just that.

But you? You want to be different. You know imagery matters and you want to understand why and learn how you can use imagery in your marketing to communicate your value.

Use this guide to identify what types of images you need to find, be inspired to create your own and get practical instruction on how to make it happen.