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Plan

Content Marketing Strategy

It’s critical for your accounting firm to be a visible expert online. What content will you share, and who’s your audience? Get direction with a 12 month content strategy and plan.

Why do I need a plan?

If you’re going to make the most of your website, you will be sharing content on a regular basis:

  • Blog posts
  • New landing pages
  • Video
  • Social media chatter
  • Webinars
  • Ebooks

But how can you develop original, interesting content that your clients and prospects will want to read?
Our content marketing process will result in a 12-month, detailed action plan for your firm.

Your content marketing plan includes…

Everything you see in this timeline!

  • Your input: Comprehensive questionnaire on your firm & focus
  • Consultative call: 1.5 – 2 hour consultation with you
  • Review: Notes & analysis of this consultation (including recording of the call)
  • 12 month content marketing action plan– clearly identified tasks for the upcoming 12 months, including:
    • Blog post topics
    • Suggested landing pages
    • Identified calls to action
    • Social media actions
    • …and much more
  • Review call : Overview of draft plan with you to ensure it fits with your preferences and focus
  • Online project management: Your plan uploaded online so we and you can track progress
  • Monthly accountability call (30 minutes): review content marketing actions, discuss changes, make suggestions, answer questions, etc.

What happens after I’ve got my plan?

Once the plan is developed you may do the work yourself, or sign up for one of our monthly outsourced marketing packages.
These monthly packages ensure that the content from your 12 month plan is actually created and delivered for your accountancy firm on a continual basis. Everything we do for you is customised and created exclusively for you.