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Catch up on past marketing tips

Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content.  Actually having headspace seems like a huge opportunity. […]

When you meet people “in person”, the conversation changes
When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office.  Also, I don’t really work well in an office (I […]

The personal element has the greatest impact
The personal element has the greatest impact

“You need to have the machine, and you also need the human element.”  My friend and fellow business owner Paul said that to me when we were meeting over breakfast.  We were talking about the Accelerator course we deliver for accountants. I created it several years ago and it’s gone through a few iterations, but […]

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