Coming to us from sunny California, USA, the marketing manager of this family-owned accountancy firm knew that their website needed a change.
“Our website was pretty much completed when I joined the firm 4 years ago,” said Jill in one of her first emails to us. “If I had the choice, I would have gone with a WordPress site but this is a WYSIWYG that I can’t edit myself. I also don’t think the quality and look and feel of the site accurately conveys our firm or the level of client we work with. We’re not convinced that we can get quality clients ($40,000+/yearly fees) from the website, but I think we need to be working in this space where it makes sense. We have a few pieces of relevant content (whitepapers) but we need more to put out consistently and don’t have the bandwidth in house to do it. We need an overall content strategy plan, and I also need to convince the partners it makes sense to invest in this area of marketing.”
As we discussed their issues, and their strong expertise in working with other family-owned businesses, Whittaker came to see that a more impressive website was the foundational element to all their future content marketing.
Here’s what we did together:
The resulting site definitely shows off Whittaker’s experience and story. Even at draft stage, the Whittaker team were really impressed. Here’s what Jill said to us in an email that day:
“Daniel, our senior CPA, asked me yesterday if he could see the site. I showed it to him with the disclaimer that it’s not ready for prime time yet, and he said, “Wow! This isn’t even like night and day with the old site. It’s like night and day and then another night and then another night and then day!” He said it really captures who we are and will definitely weed out the commodity price sensitive shoppers. Whoohoo!”
From a tired accounting website template to a fresh custom site: